Responsibilities

• C ontributes to   development of the   overall social media strategy through posting regularly on all of Advocate Health’s platforms (i.e. Facebook, Instagram, LinkedIn, etc.) to inform internal and external stakeholders what the Advocate Health brand offers, to increase engagement, maintain reputation and promote system and generate buzz around marketing campaigns.
• Crafts strategies, creates daily posts and implements paid ad strategies for platforms with branded and professional images that increase brand awareness, build reputation and foster engagement amongst our communities.
• Travels to locations to photograph and film evergreen and on-trend content for social media.
• Consistently   monitor   pages to ensure comments within   community   are   appropriate , and promptly   addresses   community comments, reviews,   questions   and/or concerns.
• Stays   ahead of social media content industry news and best practices. Provides input into strategic direction for   brand’s   social media channels. P articipates in creative brainstorming sessions to develop new, more effective ways of   engaging   social space.
• Assists   as   liaison   between operations and system teams to support content through social media promotion (internally and externally).   Assists  community management coverage.
• Executes on   day-to-day reputation management strategies and   monitors   all social channels to ensure our   consumers   are being responded to   in a timely manner .
• Provides support and coverage at community and partner events and serves as   a live   in-person social media support for system-wide and site events, sports partnership events, community initiatives, etc. Collaborates with students. patients, families,   associates   and clinical professionals to develop interesting and compelling stories through our partnerships and events that enhance the brand.
• Maintains running monthly editorial calendars including pre-approved posts supporting brand and organizational goals.

Requirements

• Licensure, Registration, and/or Certification Required: None Required.
• Education Required: Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.
• Experience Required: Typically requires 5 years of experience in day-to-day management of social media platforms.
• Knowledge, Skills & Abilities Required: Organized and detail oriented.
• Knowledge, Skills & Abilities Required: Strong written and oral communication skills.
• Knowledge, Skills & Abilities Required: Ability to operate independently in a self-directed, deadline-driven environment.
• Knowledge, Skills & Abilities Required: Ability to collaborate effectively with all levels of clinicians, management, executives, etc.
• Knowledge, Skills & Abilities Required: Advanced expertise in social media management and analytics tools, Microsoft Office products and familiarity with WordPress.
• Knowledge, Skills & Abilities Required: Ability to develop social media strategies and tactics and effectively communicate recommendations to external communications leadership, under the guidance of social media leadership
• Knowledge, Skills & Abilities Required: A flair for creating persuasive content and communicating effectively (and differently) depending on the medium.

Preferred

• Experience working in a large, matrixed organization
• Ability to create and edit content from start to finish
• Ability to multi-task coverage during a live event
• Knowledge of different creation and editing tools or programs

Benefits

• Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:
• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
• Premium pay such as shift, on call, and more based on a teammate's job
• Incentive pay for select positions
• Opportunity for annual increases based on performance
• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs