VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
14 hrs ago
Senior Service Line Marketing Manager - Lakeland Highlands Hospital
Orlando, FL (On-site)
Salary Not AvailableSenior Level7+ years expUnavailable
Posted 4 months ago
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Job Summary
Drive marketing strategy and execution for a Lakeland-based multi-service line organization, with local leadership and budget ownership.
- Must-have: Bachelor’s degree and 7+ years of integrated marketing experience; local to Lakeland or willing to relocate.
- Standout: End-to-end campaign planning, CRM initiatives, and vendor management across several service lines.
Job Description
Responsibilities
- Serves as a marketing manager for the assigned service lines, facility or designated area.
- Serves as a mentor and resource to Service Line Marketing Managers.
- Develops strategic integrated marketing plans that are aligned with the organization’s business goals. Effectively uses market research to quantify initiatives and goals.
- Directly meets and communicates with Service Line team members to identify, document, and report all aspects of their respective service line to be used for marketing planning and execution.
- Manages the implementation of the marketing plans, digital and traditional which may include physician relations; print, broadcast, digital and out of home advertising; direct mail and business to business initiatives; media relations; video production; special events; website; social media and collateral development.
- Works with advertising/marketing agencies and artists to develop logos, collateral material and advertising campaigns to successfully package services and facilities within the corporate graphic guidelines.
- Contributes to campaign-related Customer Relationship Management (CRM) database initiatives such as implementing lifecycle strategies, marketing automation, identifying user scoring needs and leveraging dynamic messaging to optimize campaign responsiveness.
- Facilitates the promotion of new products and enhances existing products in core service lines including cardiovascular, orthopedics, oncology, trauma, neuroscience, obstetrics, gynecology, and pediatrics.
- Creates and crafts marketing content and materials to be utilized for various elements of marketing initiatives, with focus on maximizing conversion rates and Return on Investment (ROI) from campaigns through measurement.
- Analyzes and reports out performance of campaigns and marketing/database trends/metrics.
Requirements
- Bachelor degree in marketing, advertising, mass communications or related field is required . Proven track record developing and executing integrated marketing plans.
- Seven (7) years of relevant experience.
- Must live local to Lakeland, FL or be willing to relocate to be considered.
Orlando Health
4.2 Glassdoor
Orlando Health is a not-for-profit healthcare organization with $7.6 billion of assets under management that serves the southeastern United States. Headquartered in Orlando, Florida, the system was founded more than 100 years ago.
Founded in 1918
Orlando, Florida, USA
17K employees (152 in marketing)
83% recommend to a friend
91% CEO approval
Traffic Signals
Monthly Visitors
2.1M
Monthly Google Ads Budget
$3.1K
Traffic Source Mix
Search
39.2%
Direct
54.2%
Referral
5.3%
Social
0.7%
Paid
0.5%
Headcount Trend
Current headcount: ~17.5K
Marketing Team
Marketing Team Size
110 (1% of company)
Median Career Experience
17 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Daniel Ruyter
Assistant Vice President, Marketing Technology
At the company for 12 years 6 months
Kim Couch
Assistant Vice President, Marketing Strategy
At the company for 22 years 7 months
Andrew Snyder
Senior Vice President, Marketing and Communications
At the company for 10 years 6 months
Chelsea Stevens
Director, Service Line Marketing
At the company for 11 years 11 months
