Senior Service Line Marketing Manager - Lakeland Highlands Hospital at Orlando Health | Orlando, FL

Senior Service Line Marketing Manager - Lakeland Highlands Hospital

Orlando, FL (On-site)

Salary Not AvailableSenior Level7+ years expUnavailable

Posted 6 months ago

Job Summary

Drive marketing strategy and execution for a Lakeland-based multi-service line organization, with local leadership and budget ownership.

Must-have: Bachelor’s degree and 7+ years of integrated marketing experience; local to Lakeland or willing to relocate.
Standout: End-to-end campaign planning, CRM initiatives, and vendor management across several service lines.

Job Description

Responsibilities

Serves as a marketing manager for the assigned service lines, facility or designated area.
Serves as a mentor and resource to Service Line Marketing Managers.
Develops strategic integrated marketing plans that are aligned with the organization’s business goals. Effectively uses market research to quantify initiatives and goals.
Directly meets and communicates with Service Line team members to identify, document, and report all aspects of their respective service line to be used for marketing planning and execution.
Manages the implementation of the marketing plans, digital and traditional which may include physician relations; print, broadcast, digital and out of home advertising; direct mail and business to business initiatives; media relations; video production; special events; website; social media and collateral development.
Works with advertising/marketing agencies and artists to develop logos, collateral material and advertising campaigns to successfully package services and facilities within the corporate graphic guidelines.
Contributes to campaign-related Customer Relationship Management (CRM) database initiatives such as implementing lifecycle strategies, marketing automation, identifying user scoring needs and leveraging dynamic messaging to optimize campaign responsiveness.
Facilitates the promotion of new products and enhances existing products in core service lines including cardiovascular, orthopedics, oncology, trauma, neuroscience, obstetrics, gynecology, and pediatrics.
Creates and crafts marketing content and materials to be utilized for various elements of marketing initiatives, with focus on maximizing conversion rates and Return on Investment (ROI) from campaigns through measurement.
Analyzes and reports out performance of campaigns and marketing/database trends/metrics.

Requirements

Bachelor degree in marketing, advertising, mass communications or related field is required . Proven track record developing and executing integrated marketing plans.
Seven (7) years of relevant experience.
Must live local to Lakeland, FL or be willing to relocate to be considered.

Orlando Health

4.2 Glassdoor

Orlando Health is a not-for-profit healthcare organization with $7.6 billion of assets under management that serves the southeastern United States. Headquartered in Orlando, Florida, the system was founded more than 100 years ago.

Founded in 1918

Orlando, Florida, USA

17K employees (152 in marketing)

www.orlandohealth.com

83% recommend to a friend

91% CEO approval