Responsibilities

• Own integrated organic, local, AI SEO, and content strategies for multiple client accounts.
• Define content strategies rooted in keyword research, search intent, buyer journey mapping, and AI visibility opportunities.
• Develop recommendations focused on AI answer extraction, entity clarity, topical authority, and content structure optimized for Generative Engine Optimization (GEO).
• Monitor AI search behavior across platforms including Google AI Overviews, ChatGPT Search, and Perplexity to identify emerging visibility opportunities for clients.
• Identify content gaps and opportunities across client websites and key third-party platforms.
• Stay current on evolving AI search signals including EEAT, LLM visibility, and structured data best practices.
• Create SEO, CRO, and AI SEO opportunities into concise page, content, schema, directory, and internal linking recommendations.
• Build 90-day roadmaps that connect visibility work to conversions/ lead quality, pipeline impact, and client priorities.
• Lead client conversations around SEO and content direction, priorities, and performance.
• Present strategic roadmaps, reports, insights, and recommendations with confidence.
• Partner with Account Managers, Content, UX, and Development teams to align strategy with business goals.
• Create executive ready QBR summaries, slide talking points, and clear next step recommendations.
• Create and guide SEO-driven content plans including blogs, web pages, landing pages, and local content.
• Write and/or provide detailed recommendations for Google Business Profile content, meta descriptions, page titles, header structures (H1–H3), and on-page copy improvements.
• Ensure content supports rankings, AI extractability, lead generation, and conversion goals.
• Create SEO/CRO page outlines with metadata, header guidance, FAQs, answer blocks, internal links, & copy direction to help copywriters where needed.
• Make on-page edits, publish content, and implement SEO updates directly in WordPress and HubSpot CMS without requiring developer assistance.
• Collaborate with developers and digital strategists on broader SEO and content implementation.
• Support technical SEO troubleshooting and implementation planning.
• Audit redirects, canonicals, indexation, sitemaps, crawlability, page speed/ Core Web Vitals, internal links, and publishing QA.
• Review site architecture, navigation labels, parent/child page structure, and sitemap organization for SEO and AI retrieval.

Requirements

• Mid-to-senior-level SEO professional with strong content strategy experience and proven results — typically 4–7+ years of hands-on experience.
• Agency experience or comfort managing multiple client accounts simultaneously.
• Comfortable working with technical B2B subject matter and translating it into effective search and content strategies.
• Strategist mindset with the confidence to lead recommendations and own outcomes.
• Genuinely excited about AI SEO trends — you follow the space closely and have opinions on where it’s heading.
• Communicates proactively, documents recommendations clearly, and collaborates well in a remote-first team environment. You don’t need to be managed, but you enjoy being part of a team.
• SEO-driven content strategy and editorial planning
• Google Analytics, Google Search Console, & Google Tag Manager (installing/ setup & general use)
• Looker Studio
• SEMrush, including AI visibility toolkit
• WordPress and/or HubSpot CMS (hands-on, not just conceptual)
• SEO-optimized copywriting and content guidance
• Familiarity with AI SEO concepts: AEO, GEO, AI Overviews, LLM visibility, entity-based SEO, EEAT
• Technical SEO QA, including redirects, canonicals, crawlability, page speed, and indexation.
• Local SEO, GBP optimization, citation cleanup, and directory/ entity authority building
• CRO and UX review for landing pages, forms, CTAs, and conversion paths
• Executive reporting, QBR storytelling, and client presentation support

Preferred

• PPC & Google Ads Strategy
• Analyze paid search performance to identify opportunities for improving conversion rates, lead quality, cost efficiency, and overall campaign effectiveness.
• Build and optimize PPC campaigns including keyword targeting, audience segmentation, ad copy development, bidding strategies, and landing page alignment.
• Provide strategic recommendations for budget allocation, campaign expansion, remarketing, and cross-channel search visibility improvements.
• Apply working knowledge of PPC and paid media to inform holistic search strategies.
• Schema markup, structured data, and entity SEO implementation
• Experience with prompt-based search and Search Generative Experience (SGE) optimization
• Prior experience in B2B technology, IT services, MSP, or SaaS marketing
• HubSpot Marketing Hub and CMS (certification a plus)
• Ahrefs, BrightLocal, AI visibility tracking, citation platforms, and third-party directory optimization.
• Experience with community and authority building channels such as Reddit, partner marketplaces, vendor directories (G2, Clutch, Cloudtango, etc.)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance