Responsibilities

• Develop and Execute SEO Strategies: Create and implement comprehensive SEO strategies to improve organic search visibility and drive targeted traffic for a variety of websites across search engines including but not limited to Google, YouTube, Bing, and others.
• Keyword Research and Content Strategy: Identify high-converting keyword opportunities and develop content strategies that align with client objectives and industry trends.
• Performance Analysis and Reporting: Demonstrate a strong understanding of marketing metrics and KPIs. Analyze SEO performance data to create actionable insights, prepare comprehensive reports, and effectively communicate to internal teams, management, and clients.
• Technical SEO Management: Conduct technical audits to identify and resolve issues affecting site performance and usability. Collaborating closely with engineering and development teams to ensure improvements support SEO best practices.
• Collaborative Leadership: Work closely with content creators, marketing professionals, and other stakeholders to ensure consistent messaging and optimize SEO efforts across all channels.
• Lead Multi-Site SEO Strategies: Comfortably handle, oversee, and present multiple SEO strategies simultaneously, ensuring alignment and execution across various websites and platforms.
• Present Strategies and Reports: Present SEO strategies and performance reports to internal stakeholders and clients, effectively articulating the value of SEO initiatives and their impact on overall business goals.
• Team Development: Provide mentorship and guidance to junior team members and other marketing professionals outside of SEO team to foster a culture of learning and growth within the company.
• Stay Updated on SEO Trends: Keep well-informed of industry trends, algorithm updates, and best practices to ensure the implementation of cutting-edge strategies.

Requirements

• Education: Degree in Advertising, Communications, English, Journalism, Marketing, or related field or equivalent practical experience in SEO and digital marketing.
• Experience: 5+ years of experience in SEO, with a proven track record of successfully increasing organic traffic and search rankings for a variety of websites.
• Technical Skills: Strong understanding of technical SEO aspects, including site architecture, schema markup, and performance optimization.
• Keyword Research & Analytical Skills: Proficient in using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Looker Studio, GTmetrix, or similar tools) to analyze performance data and inform strategy.
• Content Management System: Proficiency in using WordPress, WP Engine, or similar website management platforms for content creation, optimization, redirects and overall site management.
• Adaptive to Emerging Technologies: Strong interest in applying AI and machine learning solutions to elevate SEO strategies and improve workflow efficiency. Experience in developing such solutions is a bonus.
• Strategic Leadership: Experience in leading multiple, innovative, and complex SEO strategies, with the ability to adapt to evolving market conditions and client needs.
• Communication & Problem-Solving Skills: Excellent written and verbal communication skills paired with strong initiative for identifying errors or challenges and providing effective solutions. Must be comfortable communicating internally through in-person meetings, phone calls, and email, as well as engaging with clients via meetings and email correspondence.
• Team Player: Ability to work effectively in a team environment, collaborating with various stakeholders to achieve common goals.
• Candidates will be required to pass a pre-employment background check.

Preferred

• Experience with local search best practices.
• Writing content that engages and converts.
• Experience with project management software such as Jira, or Asana.
• Familiarity with web development concepts including HTML, JSON or CSS will be considered an asset.
• Relevant certifications for SEO tools.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Parental Leave
• Employee Discount’s
• 401(k) Retirement Plan
• Responsible Time Off Policy