Responsibilities

• managing relationships with high-profile clients
• curating unique growth strategies
• executing technical, on-page, and off-page optimizations
• build data-informed and keyword-focused content strategies by analyzing and optimizing clients’ owned content, as well as creating new SEO-driven content recommendations
• identifying and implementing technical SEO recommendations, such as site speed optimization, image compression, and Structured Data generation
• demonstrate solid understanding and knowledge of SEO as well as integrated digital marketing as a whole and have the confidence to recommend, communicate, and implement SEO opportunities to fit the clients’ unique needs
• Perform in-depth SEO audits for various websites and provide scalable optimization recommendations
• Create and execute custom SEO strategies for ranking content/websites with large, enterprise, or Fortune 500 brands
• Activate technical and on-page initiatives directly in the CMS backend
• Develop in-depth content strategy based on elaborate keyword research, competitor review, and content gap analysis
• Optimize website content to follow SEO best practices
• Collect valuable insights and metrics, effectively utilizing set KPIs to adjust strategy when needed
• Present and communicate directly with client teams, including stakeholders with varied levels of SEO or digital marketing knowledge
• Assist account managers with client communications around organic search knowledge and recommendations to develop and deliver a clear strategic vision to each client
• Strategize reputation management efforts, including review management & content suppression

Requirements

• A minimum of 5+ years of SEO experience in an agency environment
• Expert-level proficiency with analytical tools and software (such as Google Analytics, Google Search Console, SEMRush, ScreamingFrog, etc)
• Experience with GA4 and Google Tag Manager. Ability to troubleshoot website tracking.
• Ability to review and analyze organic search data to make specific SEO recommendations
• Experience with Wordpress, Shopify, and other comparable CMSs
• Ability to build insightful reporting dashboards, analyze and present Google Data Studio reports to clients
• Experience with a project management software
• Experience managing and mentoring a small team
• Demonstrate resourcefulness and the initiative to lead advanced SEO projects
• Demonstrate success in developing and executing successful SEO campaigns
• Working knowledge Yext, Moz Local, BrightLocal, Birdeye, or similar tools

Preferred

• Online Reputation Management experience, working knowledge of HTML/CSS/JavaScript, solid understanding of script compression and minification, and experience with Adobe Analytics, Conductor/DeepCrawl

Benefits

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.