Responsibilities

• International SEO & AEO Strategy
• Execute and contribute to SEO and AEO strategy across Germany, the UK, ANZ, and select Tier 2 markets, tracking visibility, traffic, MQLs, and pipeline influence.
• Develop market-specific recommendations based on search demand, customer intent, competitive dynamics, business priorities, and emerging AI-discovery behavior.
• Lead German-language organic work, including keyword and intent analysis, SERP and competitive analysis, content opportunities, and evaluation of localized content quality.
• Surface and prioritize content opportunities, working with Content, Localization, Regional Marketing, and Product Marketing to improve organic visibility, topical authority, AI retrieval, citations, and recommendations.
• Plan and execute SEO/AEO experiments, document learnings, and help scale successful approaches across markets.
• Technical SEO, AI & Automation
• Maintain technical SEO health across assigned markets, including crawling, rendering, indexing, internal linking, site architecture, structured data, Core Web Vitals, and discoverability.
• Conduct technical audits and translate findings into prioritized recommendations, partnering with Web and Engineering through implementation and QA.
• Assess SEO and AI-discovery implications of page launches, site changes, localization, JavaScript/rendering, and structured data implementation.

Requirements

• 5+ years of hands-on SEO experience, preferably in SaaS or enterprise environments.
• Professional fluency in German and English, with the ability to independently evaluate German-language search behavior, SERPs, intent, content quality, and competitive positioning.
• Demonstrated experience executing both content and technical SEO, including crawling, indexing, rendering, internal linking, structured data, and JavaScript SEO.
• Hands-on experience with AEO and AI-powered discovery, including optimizing for visibility, citations, retrieval, and recommendations across LLMs and answer engines.
• Experience managing SEO across multiple countries, languages, or regional markets.
• Hands-on experience applying AI-powered automations or agentic workflows using LLMs, agents, APIs, workflow automation tools, scripting, or equivalent technologies.
• Strong analytical skills and experience with GA4, Google Search Console, Snowflake or similar data platforms, and industry-standard SEO/AEO tools.
• Strong experience running experiments, prioritizing competing opportunities, and independently driving initiatives from diagnosis through execution and measurement.
• Strong written and verbal communication skills with demonstrated cross-functional influence.