senior seo specialist

Carbondale, CO (Remote)

$64K/yr – $79K/yrSenior Level3+ years expInternship

Posted 2 months ago

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Job Summary

Build and govern search engine optimization programs that drive visibility for client sites, combining audits, keyword-driven content planning, content optimization, and link-building with ongoing performance tracking and health monitoring.

  • SEO Program Ownership: Audit lifecycles and health dashboards to maintain high site health and ranking momentum.
  • Content & Structure Strategy: Translate keyword insight into site structure, content plans, and on-page optimization.
  • Measurement & client reporting: Slice performance data in GA4/Looker Studio and deliver actionable summaries for clients.

Job Description

Own or manage end-to-end SEO programs for client sites, focusing on audits, keyword strategy, content optimization, link-building, performance analysis, and health monitoring to drive visibility and rankings.

  • SEO Audit & Health: Conduct comprehensive audits, monitor health and keep sites in top health deciles.
  • Keyword & Content: Research priorities, inform site structure, and optimize content for maximum visibility.
  • Performance & Reporting: Track metrics with GA4/Looker Studio and adjust strategy for clients.

Responsibilities

  • Conduct comprehensive SEO audits for client websites to identify areas for improvement.
  • Perform keyword research and analysis to inform website structure, content plans and ongoing optimization.
  • Write, design, publish, index and optimize website content for maximum visibility and ranking.
  • Execute link-building strategies to enhance domain authority and rankings.
  • Monitor and analyze SEO performance using tools like Google Analytics and SEMrush, and adjust strategies as needed.
  • Monitor and analyze site health, ensuring sites are in the top 10% for health scores.
  • Build custom reports with GA4 and Looker Studio to provide the most relevant information for clients.
  • Provide monthly performance summaries, joining or running client calls as necessary.
  • Stay up-to-date with the latest SEO trends, algorithms, and best practices to maintain competitive advantage.

Requirements

  • 3-5 years experience as an SEO Specialist or similar role.
  • Solid understanding of search engine ranking factors, algorithms, and core SEO principles.
  • Experience with SEMrush, GA4, Google Search Console, and WordPress
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and collaboration skills.
  • Bachelor’s degree in Marketing, Information Technology, or related field.

Benefits

  • 36 hour work week*
  • Flexible working hours with optional four day work week*
  • 100% remote environment
  • 100% employer paid medical, dental & vision (employee only)
  • 4 weeks PTO
  • 12 paid holidays
  • 6 personal days
  • 4 optional days after a 90 day ramping period (use this time to volunteer or learn at a conference)
  • 401k with 1:1 match up to 3%
  • Salaried employees work 36 hours per week, and may work whatever combination of days or hours gets them to that amount. Want to work four 9-hour days? Go for it. Want to work seven 5.14 hours days? Great.
Nover Marketing logo

Nover Marketing

Welcome to the intersection of creativity and industry. We are a full-service digital marketing agency specializing in serving engineering firms, architecture firms, construction companies, and manufacturing businesses.As builders and planners ourselves, we understand the unique challenges and opportunities that your industry offers. We are here to build your brand, just as you build the world around us.• Marketing strategy• Branding & identity• Public relations• Reputation management• Custom site design• SEO• SEM• Content marketing• Social media• Email marketing• Graphic design & video production

Founded in 2018
Carbondale, Colorado, USA
14 employees (6 in marketing)

Traffic Signals

Monthly Visitors
1K
Monthly Google Ads Budget
$4.3K
Traffic Source Mix
Search
46.2%
Direct
33.8%
Referral
9.4%
Social
8.5%
Paid
1.6%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
4 (29% of company)