Responsibilities

• Own the SEO and GEO strategy and roadmap for StreetEasy, defining opportunities for organic traffic growth and aligning initiatives with business goals across key customer journey phases.
• Identify new and unique opportunities to increase Search Engine Results Page (SERP) visibility and traffic, including in AI-generated and generative search surfaces.
• Lead cross-functional teams across product, engineering, design, marketing, and analytics to deliver SEO-enhancing features, ensuring seamless integration into web and app experiences.
• Analyze traffic, search behavior, and experimentation results to identify opportunities, prioritize SEO initiatives, and continuously optimize performance.
• Partner with marketing and content stakeholders to improve site architecture, page templates, and on-page elements in support of scalable organic acquisition.
• Develop and maintain clear success metrics, reporting, and narratives that communicate SEO product impact and trade-offs to senior partners.
• Mentor product peers on SEO best practices and frameworks, sharing learnings and elevating product decision quality across teams.

Requirements

• Bachelor's degree in Computer Science, Computer Engineering, Marketing, Business Administration, or a related field.
• 8+ years of experience in product management for consumer-facing technology products, including meaningful work on acquisition, engagement, or growth-focused features.
• Demonstrated experience with Search Engine Optimization (SEO), traffic acquisition, or upstream activities such as onboarding, profiling, or engagement strategies.
• Proven track record using data, experimentation, and user insights to shape product strategy, prioritize roadmaps, and inform trade-offs.
• Experience collaborating with engineering, design, analytics, and marketing teams to launch and optimize web or app features at scale.
• Or an equivalent combination of education and experience.

Preferred

• Self-motivation and ideation are must-haves.