Senior SEO Manager

USA (On-site)

$129K/yr – $174K/yrSenior Level7+ years expFull time

Posted 3 hrs ago

Job Summary

Own and drive Coursera's SEO and organic discovery program across web and emerging surfaces, leading technical and content initiatives, coordinating with product, marketing, and engineering to improve visibility, traffic, engagement, and conversions.

Define and execute SEO strategy and roadmap
Partner with cross-functional teams to implement SEO best practices and measure impact

Job Description

Responsibilities

Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform
Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact
Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals
Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams
Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience
Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders

Requirements

7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms
Experience leading technical SEO initiatives in partnership with engineering teams
Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities
Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives

Preferred

Experience optimizing for additional discovery surfaces beyond web search (e.g., app stores, social platforms, or marketplaces)
Experience using AI-driven search tools and methods for analysis and optimization (e.g.: Profound, Promptwatch)
Experience driving SEO strategies for large content catalogs or programmatic page generation
Experience optimizing international or multi-language websites, including localization strategy and regional search considerations
Experience partnering with product, content, or growth teams to integrate SEO into roadmaps and workflows
Experience using data tools or languages (e.g., SQL, Python, BI tools) to support analysis and experimentation

Benefits

comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

Udemy

3.6 Glassdoor

Udemy was founded in 2010 with a mission to improve lives through learning by democratizing access to skills development. Today, we've grown into one of the world's largest AI Powered Skills Acceleration Platform, with nearly 85 million learners worldwide and over 1.1 billion course enrollments.Our global skills ecosystem connects learners with 85,000 expert instructors across more than 250,000 courses in 77 languages. From programming and data science to business strategy and creative skills, we offer hands-on learning experiences designed for immediate real-world application.Udemy serves both individual learners advancing their careers and organizations building future-ready teams. Our AI-enhanced platform personalizes learning journeys, helping professionals master in-demand skills in today's rapidly evolving, skills-first economy. With over 17,000 business customers and growing demand for AI literacy across industries, we're transforming how the world learns and works.Whether you're an individual looking to upskill, an instructor ready to share expertise with millions, or an enterprise building workforce agility, Udemy is where skills happen.

Founded in 2010

San Francisco, California, USA

9.1K employees (1,022 in marketing)

www.udemy.com

61% recommend to a friend

42% CEO approval