Responsibilities

• Partner with Account Directors to develop and execute communications strategies aligned with client goals
• Lead day-to-day management of key accounts, overseeing all ongoing PR activity, client communication, PR budget, and expenses, and team execution
• Develop press materials, including press releases, pitches, media alerts, and briefs, and thought leadership content
• Proactively pursue timely press opportunities, securing top-tier coverage across print, digital, broadcast, podcasts, and social media
• Plan and execute PR campaigns, including media strategy, partnerships, and creative activations; ensure deliverables, timelines, and quality standards are met
• Identify, negotiate, and manage brand collaborations and influencer relationships
• Lead, mentor, and develop junior team members and interns, providing guidance on execution and professional growth

Requirements

• 5 – 7+ years of PR experience in agency or in-house, ideally in wellness, lifestyle, consumer brands, and thought leadership
• Strong communication skills, both written and spoken
• Strategic, creative, out-of-the-box thinker with a solutions-oriented mindset
• Established media relationships across categories (health, wellness, lifestyle, culture, business, etc.) and platforms
• Social media savvy with an understanding of how PR and digital work together
• Organized, confident, collaborative leader who thrives in a fast-paced environment
• Natural relationship builder with a high level of professionalism and energy
• Strong interest in brands, founders, and personalities rooted in health, wellness, and active living
• Experience working with influencers, talent, and affiliate networks, with an understanding of evolving creator ecosystems

Preferred

• personal PR and brand/CPG experience highly desirable.

Benefits

• We offer competitive benefits, a flexible and supportive culture, and an environment where curiosity, creativity, and initiative are valued every day.