SEO & AI Content Specialist - Part Time, Contract, 30 hours
Medbridge
District of Columbia, USA (Remote)
In-houseFull-timeIntern/new grad2+ years exp.
2 hrs ago
Senior SEO Manager
Houston, TX (On-site)
Salary Not AvailableSenior Level7+ years expFull time
Posted 4 months ago
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Job Summary
Drive Dignity Memorial’s SEO strategy across technical, content, and local search to grow sustainable organic visibility and revenue.
- Own SEO strategy across technical, on-page, content, off-site, and AI search for Dignity Memorial properties.
- Must-have: 7+ years SEO leadership on multi-location sites with measurable growth.
- Standout: Governance, dashboards (GA4/GSC), and cross-functional partnerships.
Job Description
Responsibilities
- Own Dignity Memorial’s full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth
- Define KPIs and reporting frameworks that connect performance growth to revenue growth, priorities, and long-term SEO goals across all Dignity Memorial properties.
- Translate corporate objectives into actionable SEO initiatives that drive measurable growth.
- Partner with IT, Product, and Content teams to ensure SEO requirements are embedded into all digital projects.
- Establish SEO governance — the framework of standards, processes, and accountability that ensures consistent optimization practices, protects site health, and maintains SEO quality across all locations.
- Develop and maintain SEO dashboards and KPIs using GA4, GSC, etc and source new analytics tools as needed.
- Define and evolve SEO KPIs to measure success across organic visibility, engagement, and lead generation.
- Translate performance data into actionable insights and recommendations.
- Present SEO performance and strategy updates to Marketing and Executive leadership.
- Oversee on-page SEO and content improvement initiatives led by the SEO Manager.
Service Corporation International
3.2 Glassdoor
Service Corporation International (NYSE:SCI), headquartered in Houston, Texas, is North America’s leading provider of death care products and services. As of September 30, 2016, SCI operates 1,531 funeral service locations and 471 cemeteries (including 262 combination locations), which are geographically diversified across 45 states, eight Canadian provinces, the District of Columbia, and Puerto Rico. Through its businesses, SCI markets the Dignity Memorial® brand which offers assurance of quality, value, caring service and exceptional customer satisfaction. For more information about Service Corporation International, please visit www.sci-corp.com. For more information about Dignity Memorial, please visit www.dignitymemorial.com. As used herein, “SCI” or the “Company” refers to Service Corporation International and all of its affiliated companies.
Founded in 1962
Houston, Texas, USA
7.2K employees (300 in marketing)
48% recommend to a friend
65% CEO approval
Traffic Signals
Monthly Visitors
50.2K
Traffic Source Mix
Search
46%
Direct
39.4%
Referral
12.7%
Social
1.3%
Paid
0.5%
Headcount Trend
Current headcount: ~7.2K
Marketing Team
Marketing Team Size
246 (3% of company)
Median Career Experience
12 years
Median Tenure
8.7 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Jamie Pierce (Piper)
Chief Marketing Officer
At the company for 8 years 3 months
Katherine Loushine
Director, Brand & Field Advertising Strategy
At the company for 11 years 11 months
Dennis Norris, MBA
Director of Marketing Operations
At the company for 10 years 2 months
Ethan Nguyen
Customer Engagement Director & Marketing Specialist
At the company for 7 years 10 months
Funding
Total Funding
$1.6B
Last Raise
$800M
Post IPO Debt, 1 years ago
Funding History
- Sep 2024Post IPO Debt • $800M
- May 2021Post IPO Debt • $800M
