Responsibilities

• Own Dignity Memorial’s full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth
• Define KPIs and reporting frameworks that connect performance growth to revenue growth, priorities, and long-term SEO goals across all Dignity Memorial properties.
• Translate corporate objectives into actionable SEO initiatives that drive measurable growth.
• Partner with IT, Product, and Content teams to ensure SEO requirements are embedded into all digital projects.
• Establish SEO governance — the framework of standards, processes, and accountability that ensures consistent optimization practices, protects site health, and maintains SEO quality across all locations.
• Develop and maintain SEO dashboards and KPIs using GA4, GSC, etc and source new analytics tools as needed.
• Define and evolve SEO KPIs to measure success across organic visibility, engagement, and lead generation.
• Translate performance data into actionable insights and recommendations.
• Present SEO performance and strategy updates to Marketing and Executive leadership.
• Oversee on-page SEO and content improvement initiatives led by the SEO Manager.