Responsibilities

• You will help lead organic search growth across multiple company websites.
• Leading day-to-day SEO strategy and execution across a portfolio of established websites.
• Managing and directing SEO specialists, content resources, freelancers, vendors, and related contractors.
• Auditing ranking losses, traffic declines, content gaps, competitor gains, and technical issues.
• Building transparent SEO reporting that shows wins, losses, risks, opportunities, and business impact.
• Prioritizing SEO work based on qualified lead potential and business value, not vanity metrics.
• Improving technical SEO, site architecture, internal linking, index quality, and crawl efficiency.
• Developing content strategies for service pages, location pages, equipment pages, route pages, cost guides, case studies, industry resources, and other high-value page types.
• Creating and managing content briefs that lead to useful, accurate, differentiated, and conversion-focused pages.
• Improving existing content through refreshes, consolidation, pruning, redirects, internal linking, and better search intent alignment.

Requirements

• Strong experience leading SEO strategy for competitive industries.
• Experience managing SEO for large websites, content-heavy websites, or multiple websites.
• Experience with lead-generation SEO, not just ecommerce or publishing.
• Strong understanding of technical SEO, content SEO, local SEO, link building, and on-page SEO.
• Ability to diagnose traffic and ranking declines using data from Google Search Console, GA4, ranking tools, crawl tools, and other SEO platforms.
• Experience creating content strategies that go beyond basic blog posts.
• Experience creating content briefs for service pages, location pages, comparison pages, guides, resources, and conversion-focused pages.
• Ability to manage SEO specialists, content resources, freelancers, vendors, and agencies.
• Strong understanding of keyword mapping, search intent, internal linking, content refreshes, redirects, and indexation.
• Understanding of conversion optimization, lead quality, and how SEO impacts actual business outcomes.

Preferred

• Experience in transportation, logistics, trucking, construction, equipment, industrial services, marketplace, home-service, legal, finance, or other competitive lead-generation industries.
• Experience with programmatic SEO or large location-based websites.
• Experience with content pruning, consolidation, redirects, and index-quality audits.
• Experience building linkable assets and digital PR campaigns.
• Experience with call tracking, CRM attribution, lead-quality reporting, and revenue-focused SEO reporting.
• Experience managing writers, freelancers, agencies, outreach teams, or SEO vendors.
• Experience creating SEO dashboards for marketing leadership.
• Experience working directly with WordPress, Elementor, custom CMS environments, developers, and technical SEO implementations.
• Experience with schema strategy, Core Web Vitals, page speed, and scalable internal linking systems.