Senior SEO Manager

USA (Remote)

$129K/yr – $174K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and drive the end-to-end SEO program for Coursera's platform, leading discovery across web, AI search, and emerging surfaces, and coordinating content, technical, and cross-functional initiatives to boost visibility and impact.

Define and execute an SEO strategy across core surfaces.
Lead technical SEO initiatives with Product and Engineering to improve site architecture and performance.
Collaborate with content, social, and paid media to scale discovery aligned to user intent.
Establish reporting to track visibility, traffic, engagement, and conversions.

Job Description

Responsibilities

Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform
Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact
Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals
Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams
Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience
Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders

Requirements

7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms
Experience leading technical SEO initiatives in partnership with engineering teams
Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities
Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives

Preferred

Experience optimizing for additional discovery surfaces beyond web search (e.g., app stores, social platforms, or marketplaces)
Experience using AI-driven search tools and methods for analysis and optimization (e.g.: Profound, Promptwatch)
Experience driving SEO strategies for large content catalogs or programmatic page generation
Experience optimizing international or multi-language websites, including localization strategy and regional search considerations
Experience partnering with product, content, or growth teams to integrate SEO into roadmaps and workflows
Experience using data tools or languages (e.g., SQL, Python, BI tools) to support analysis and experimentation

Benefits

At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

Coursera

3.5 Glassdoor

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 191 million registered learners as of September 30, 2025. Coursera partners with over 375 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp.

Founded in 2017

Mountain View, California, USA

6.1K employees (988 in marketing)

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61% recommend to a friend

60% CEO approval