Responsibilities

• Create a robust search engine optimization strategy for Brady’s North America websites - specifically Seton and Emedco, including a roadmap of initiatives to drive growth.
• Lead keyword research and maintain targets with up-to-date volumes and competition.
• Optimize on-page SEO: landing page ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects.
• Optimize Organic shopping experience for high value searches via Merchant Center, product schema and other SEO tactics.
• Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed.
• Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development.
• Oversee backlink strategy by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions.
• Develop scalable SEO strategies that can cross multiple brands.
• Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution.
• Learn and be curious to stay on top of trends and best practices; stay up to date with white hat SEO tactics, AI tools and content creation to stay within search engine guidelines.
• Advocate for a seamless user experience for customers who are finding us through search.