Responsibilities

• Lead the strategic transition from SEO to GEO/AEO, aligning with business goals and digital strategy.
• Monitor and evaluate trends in generative AI and answer engines (e.g., ChatGPT, Gemini, Perplexity, Google AIOs, Bing Copilot, voice assistants).
• Audit existing content and search strategies to identify optimization opportunities.
• Collaborate cross-functionally with content, product, and technical teams to structure and optimize content for AI-driven search.
• Define and implement best practices for structured data, entity optimization, and conversational content.
• Establish KPIs and measurement frameworks to track GEO/AEO performance and communicate impact to stakeholders.
• Champion and educate internal teams on GEO/AEO best practices strategies through training and documentation.
• Partner with analytics teams to monitor performance, surface insights and refine strategies.
• Engage with external vendors, platforms and industry groups to ensure MathWorks remains at the forefront of search innovation.

Requirements

• A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.
• SEO experience required, GEO/AEO experience preferred

Preferred

• GEO/AEO experience preferred
• Experience in B2B or technical content environments preferred