Senior Search Specialist at MathWorks | Natick, MA | $99K/yr – $153K/yr

Senior Search Specialist

Natick, MA (Hybrid)

$99K/yr – $153K/yrSenior Level6+ years expFull time

Posted 4 months ago

Job Summary

Drive GEO/AEO strategy at MathWorks to accelerate AI-driven search and align content, product, and analytics with business goals.

Must-have: GEO/AEO experience with a solid SEO foundation.
Standout: Cross-functional leadership across content, product, and analytics with external partnerships.
Standout: Measurable GEO/AEO impact and data-driven decision making.

Job Description

Responsibilities

Lead the strategic transition from SEO to GEO/AEO, aligning with business goals and digital strategy.
Monitor and evaluate trends in generative AI and answer engines (e.g., ChatGPT, Gemini, Perplexity, Google AIOs, Bing Copilot, voice assistants).
Audit existing content and search strategies to identify optimization opportunities.
Collaborate cross-functionally with content, product, and technical teams to structure and optimize content for AI-driven search.
Define and implement best practices for structured data, entity optimization, and conversational content.
Establish KPIs and measurement frameworks to track GEO/AEO performance and communicate impact to stakeholders.
Champion and educate internal teams on GEO/AEO best practices strategies through training and documentation.
Partner with analytics teams to monitor performance, surface insights and refine strategies.
Engage with external vendors, platforms and industry groups to ensure MathWorks remains at the forefront of search innovation.

Requirements

A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.
SEO experience required, GEO/AEO experience preferred

Preferred

GEO/AEO experience preferred
Experience in B2B or technical content environments preferred

MathWorks

4.3 Glassdoor

MathWorks is the leading developer of mathematical computing software. Engineers and scientists worldwide rely on its products to accelerate the pace of discovery, innovation, and development. MATLAB, the language of technical computing, is a programming environment for algorithm development, data analysis, visualization, and numeric computation. Simulink is a graphical environment for simulation and Model-Based Design for multidomain dynamic and embedded systems. MATLAB and Simulink are also fundamental teaching and research tools in the world's universities and learning institutions. Founded in 1984, MathWorks employs more than 6000 people in 16 countries, with headquarters in Natick, Massachusetts, USA.

Founded in 1984

Natick, Massachusetts, USA

7.8K employees (488 in marketing)

mathworks.com

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