Responsibilities

• Be able to create and evaluate consumer research, both qual and quant.
• Be able to extract and develop insights from relevant data
• Understand how our targets interact with the media universe
• Be able to construct effective communications maps that define the target’s journey through the sales process
• Working with other senior planners to develop comprehensive picture of target behavior
• Work with analytics and media monitoring sources (both competitive activity and customer activity) to analyze channel activities and results
• Collaborating with the creative, account, and channel planning teams on brand and communications strategies
• Acting as the bridge between smart strategic thinking and great creative solutions
• Mining provocative insights that form the basis for creative strategies
• Developing inspiring creative briefs and briefings

Requirements

• Great interpersonal skills
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Able to simplify and clarify complex concepts
• Excellent analytical skills
• Collaborative approach
• Creative thinker
• 5+ years experience
• Ideal candidate will have a combination of healthcare (HCP & consumer) and general agency experience

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off