Manager, US Media - Strategy & Planning (Sports)

New York City, NY (Hybrid)

$89K/yr – $150K/yrManagerFull time

Posted 3 hrs ago

Job Summary

Own and execute paid media strategy for American Express sports partnerships, leading end-to-end activation, cross-functional planning, and ongoing industry insight to optimize campaigns.

  • Lead strategy and execution of paid media for sports sponsorships and tentpole moments
  • Collaborate across Global Media and analytics to drive impact and integration with broader campaigns

Job Description

Responsibilities

  • Lead strategy and execution of paid media for Amex’s sports sponsorships and tentpole moments
  • Maximize the impact of sports portfolio and media investments in alignment with brand positioning and goals, through development of a strategic approach and tactical execution, including the integration of sports media into broader US above-the-line media campaigns
  • Enable the operations, partner management, and end-to-end execution of all sports sponsorship and contractual media including broadcast sponsorships, integrations as well as social & digital paid media
  • Work across cross-functional teams to develop and execute integrated, prospect-facing plans for full-season and activation-led heat moments
  • Incorporate an external perspective by maintaining a pulse on industry trends, competitor activities, and emerging opportunities

Requirements

  • Experience in paid media planning, strategy and execution required
  • Experience in managing brand presence around major sports leagues required
  • Experience working with or managing agencies and media partners required, with a preference on agency background
  • Excellent project/process management and organizational skills with a strong attention to detail
  • Deep understanding of the sports media landscape, with a heavy emphasis on broadcast and broadcast sponsorships, and digital media
  • Skilled at clearly and persuasively articulating ideas, with a proficiency in creating advanced level presentations for a broad range of audiences
  • Excellent relationship management skills with proven ability to build and strengthen relationships at all levels
  • Able to work autonomously and lead collaboratively with a strong ability to bring others along
  • Inherent collaborative spirit and comfort in a matrixed environment; able to directly partner across Global Media and Media Analytics teammates, working together and relying on each other’s expertise to achieve campaign goals
  • Strong partner management skills with proven ability to influence & negotiate

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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New York, NY, US
79K employees (3,751 in marketing)
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Salaries

Posted range

$89K/yr – $150K/yr

Taken straight from the job posting.

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Manager, US Media - Strategy & Planning (Sports)

American Express · New York City, NY · Hybrid