Responsibilities

• Build and QA the flows, automations, and campaigns that run your client's program — from lead capture and welcome through activation, loyalty, repeat purchase, and win-back.
• Implement the segmentation and audience logic behind the calendar, and build the dynamic content that makes personalization work at volume.
• Own the technical setup and health of the client's ESP instance: integrations, data feeds, event tracking, templates, and modules.
• Monitor and own channel performance and deliverability, escalating and fixing issues before they affect the program.
• Troubleshoot anything that misfires — a flow that does not trigger, a segment that under-populates, a template that breaks in Outlook — and document the fix.
• QA every build end to end before launch: logic, rendering, links, personalization, suppression.
• Design and run the testing roadmap with your Associate Director, and report results honestly.
• Partner with the Copy & Content Specialist to get copy and creative into the build accurately and on schedule.
• Build and maintain the reporting your Associate Director needs for client KPI reviews.

Requirements

• 3–5+ years of hands-on lifecycle, CRM, or email marketing execution, with deep expertise in at least one enterprise-grade ESP — Braze, Salesforce Marketing Cloud, Iterable, Customer.io , or comparable.
• You have built complex, event-triggered journeys from scratch: multi-branch logic, wait steps, conditional splits, holdouts, and cross-channel orchestration across email, SMS, push, and in-app.
• You are fluent in advanced segmentation — behavioral and product-event based, computed attributes, dynamic and personalized content — and you have scaled a program where segmentation drove a real increase in send volume.
• You have built the funnel that matters here: lead capture forms and opt-in logic, welcome series, first-conversion sequences, and subscription activation journeys.
• You have implemented loyalty, rewards, and win-back programs, and you treat driving repeat purchase and long-term value as a core outcome rather than a nice-to-have.
• You own deliverability as a discipline: domain warming and authentication (SPF, DKIM, DMARC, BIMI), sending reputation, list hygiene, sunset policies, and what to do when a list grows very fast.
• You own the channel KPIs — open, click, click-to-open, conversion, deliverability, bounce, spam complaints, unsubscribe — and you can diagnose a drop in any of them.
• You are comfortable with HTML and CSS for email, and you know how to build templates and modules that render correctly across clients. Liquid, Handlebars, AMPscript, or a similar templating language is a strong plus.
• You understand data flows into the ESP: API-based events, webhooks, ETL or CDP integrations, and product event streams. You can hold a technical conversation with a client's engineering team.
• You are a systematic troubleshooter — you isolate variables, you check the data before the theory, and you document what you find.

Benefits

• - Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
• - Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.
• - Health & Wellness: Company-sponsored medical, dental, and vision coverage.
• - Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
• - Parental Leave: Flexible parental leave to support new parents during this important transition.
• - Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.