Responsibilities

• Manage a portfolio of client accounts, overseeing day-to-day execution while driving long-term strategic goals.
• Create, manage, optimize, and report on email and SMS marketing campaigns that align with client objectives.
• Develop and implement measurement strategies to track performance and deliver actionable insights.
• Champion client success by crafting tailored retention marketing strategies that drive business results.
• Analyze customer and campaign data to uncover strategic opportunities and guide marketing decisions.
• Serve as a trusted advisor to clients, building strong, long-term relationships through proactive communication and strategic leadership.
• Stay ahead of industry trends and provide expert recommendations on email/SMS marketing best practices.
• Lead cross-functional collaboration with designers, copywriters, and data analysts to bring strategies to life.
• Partner with internal teams and discipline leads to continuously improve processes, methodologies, and client outcomes.

Requirements

• 3+ years of experience as a digital strategist or marketer, either agency or client-side.
• Hands-on experience with email and SMS marketing; strong knowledge of retention strategies.
• Proven ability to develop and implement marketing strategies that deliver measurable results.
• Strong analytical skills with the ability to translate data into compelling narratives and strategy.
• Exceptional written and verbal communication skills.
• Demonstrated success in managing and growing long-term client relationships.
• Solid understanding of branding, content strategy, and customer lifecycle marketing.
• Experience with Klaviyo and Figma is a plus.