Responsibilities

• Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels such as TV, OTT, Social, Digital, Audio, etc.
• Leverage industry planning tools, data, market understanding and a relentless focus on the consumer to conduct audience identification analysis and scenario planning. Support ongoing scenario planning, plan changes and authorizations.
• Partner with agency investment teams to plan, execute and optimize media investment across channels/marketplaces. Work with agencies to confirm accurate billing and compliance.
• Collaborate closely with Digital Media Buyers for plan inputs and to ensure digital campaigns are executed and optimized in line with brand plans.
• Work successfully across in-house team and key media + creative agencies for full integration of media and communications plans
• Coach and develop Media Planning Manager

Requirements

• Bachelor’s Degree required
• 5+ years media agency experience in a media or communications planning role. Experience working with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer facing spaces are preferred.
• Desire for deeper understanding of media planning and activation as well as the business
• Advanced computer skills (MS Word, Excel, PowerPoint)
• Experience using media-specific software, tools and data (MediaTools, MediaOcean, Prisma, comScore, MRI, agency research and planning tools, etc.)