Responsibilities

• Lead the outlook and resource allocation for Google's retail marketing to achieve store awareness, traffic, and loyalty goals.
• Execute comprehensive campaigns and establish a repeatable local go-to-market playbook that empowers sales teams to drive community foot traffic.
• Optimize user engagement by designing lifecycle programs, strategies, and high-impact tier 1 experiential events and workshops.
• Manage the global branded merchandise strategy, leveraging culturally relevant drops as an acquisition and customer reward tool.
• Align executive stakeholders by utilizing deep research insights to influence cross-functional decisions and deliver compelling executive-level communications.

Requirements

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.
• Experience developing and executing integrated marketing campaigns.

Preferred

• Experience scaling omnichannel growth campaigns across digital touchpoints, CRM, and local media to drive physical foot traffic.
• Track record of executing tier 1 in-store events and branded merchandise strategies to build brand advocacy.
• Expertise launching consumer electronics in retail, bridging digital campaigns with physical store experiences.
• Ability to secure alignment with interdisciplinary teams (e.g., Paid Ads, Social, Influencer) to amplify national initiatives locally.
• Ability to use customer insights to pilot demand-generation initiatives and present strategies to executive leadership.