Own the end-to-end research program for marketing, turning ambiguous questions into actionable insights that guide senior decisions.

• Lead and Execute Primary Research: Own research projects and workstreams for marketing stakeholders. Translate ambiguous business questions into well-designed studies with a clear point of view on what the research will answer and why it matters. Maintain full accountability for quality throughout.
• Apply the Right Methods: Apply judgment on methodology across complex, high-visibility studies. Know when quantitative, qualitative, or mixed approaches are right, and why. Decisions often need to be made quickly, defended to senior stakeholders, and adapted as briefs evolve. Work is a mix of supplier-led and in-house execution; you need to be comfortable with both.
• Synthesize Across Studies: Connect findings across projects to surface integrated conclusions. You deliver strong data storytelling, choose the right visualization, and frame the right narrative — landing with senior stakeholders and driving decisions.
• Drive Stakeholder Alignment: Build trusted relationships with senior stakeholders. Scope studies with a clear point of view on what they will answer and why the investment is worth it. Communicate findings in terms of decisions and actions, not research outputs.
• Build AI-Assisted Team Practices: Use AI tools to accelerate and sharpen research work. Help establish team practices around where AI adds genuine value and where it needs to be checked carefully. Set a high bar for what AI output looks like before it reaches a stakeholder.
• Manage Concurrent Workstreams: Handle multiple concurrent projects without losing track of quality or timelines. Anticipate what's coming and stay ahead of it.
• Manage Suppliers and Research Partners: Own relationships with external research agencies and vendors across your projects. Set expectations, maintain quality standards, and keep concurrent workstreams on track.
• Build Processes That Scale: Introduce repeatable approaches that make the team's work more consistent and efficient: frameworks for study design, synthesis templates, QA checkpoints, delivery standards.