Responsibilities

• Lead development and execution of   regional   marketing plans aligned to business objectives and revenue targets.
• Define strategic product line priorities by evaluating competitors, market share, and industry trends;   maintains and shares   competitive analyses to keep stakeholders informed.
• Develop brand assets including sales collateral, digital/social media campaigns, demo tools and selling framework required for product promotion, training and education.
• Support development of sales training plans and events for Soft Tissue Solutions in close collaboration with sales training department. Deliver product training to sales representatives.
• Works collaboratively with Global Marketing and other related departments to ensure products are optimally positioned in the market.
• Lead the development and execution of an innovative, data ‑ driven digital strategy, collaborating with Corporate Marketing to drive measurable growth, engagement, and brand impact
• Develop, continuously monitor and disseminate unit demand forecasts, working collaboratively with other departments to ensure product availability throughout the lifecycle of assigned product(s).
• Help prepare and manage revenue forecasts and OpEx budgets related to assigned product line(s) on an annual and quarterly basis.
• Support the Company’s medical education initiative by assisting in the preparation and implementation of surgeon training courses which may include didactic and cadaver labs.
• Plan, execute and/or participate in designated tradeshows and conferences, partnering with appropriate stakeholders to ensure the company and products are positioned appropriately.

Requirements

• Bachelor’s degree in marketing, engineering or related discipline.
• Minimum of 5 - 7 years marketing experience in the medical device or closely related industry
• Direct marketing experience with regenerative tissue/wound reconstruction a plus
• Ability to develop comprehensive strategies across therapeutic areas, aligning cross functional partners
• Understanding of the hospital inpatient and outpatient care setting reimbursement landscape
• Created components of comprehensive marketing plans
• Effectively worked with both direct and indirect sales force to achieve results
• Implemented elements of brand positioning strategies that resulted in incremental demand for products
• Demonstrated project management and excellent written and verbal communication skills are necessary
• Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis

Preferred

• MBA preferred

Benefits

• Subject to the terms of their respective plans, employees and/or eligible dependents are eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance, and savings plan (401(k)).
• Integra LifeSciences Total Rewards information may apply to employees per policy.