Responsibilities

• Lead strategic marketing planning for a complex and highly specialized portfolio pf properties, supporting high-visibility hotels and initiatives that require deeper strategic alignment across corporate and property teams
• Align marketing efforts with property-specific goals through data-driven strategy and proactive collaboration
• Foster strong relationships and effective workstreams with internal cross-functional stakeholders and external vendors/partners
• Analyze property performance data and marketing reports to extract insights, identify trends, and surface opportunities or risks requiring attention or strategic response
• Provide consultation for hotel openings and renovations that speed new hotel ramp up, provide ROI on spends, and maximize business performance
• Drives deeper engagement with DOSMs/Revenue Councils, and/or regional teams to ensure alignment and collaboration, while elevating field marketing confidence through strategic guidance, best practice sharing, and consistent support
• Provides consultative marketing support to property outlets and restaurants, guiding strategy and execution to drive awareness, engagement, and revenue
• Build and optimize property-specific paid media plans to complement corporate campaigns and conversion goals
• Review market dynamics and campaign objectives, identifying unique positioning opportunities and guiding property and corporate campaign execution
• Provide ongoing performance monitoring, optimization, reporting, and structured support tools (including processes, templates, and collaboration frameworks) to maximize the effectiveness of both corporate-led and property-driven initiatives
• Lead or support regional (multi-property) and enterprise-level marketing campaigns and special initiatives that extend beyond an individual property portfolio
• Optimize the guest journey across discovery and consideration phases by overseeing property website accuracy and compelling content, coordinating with hotel teams on updates, integrating content across owned and third-party channels, and implementing regular review cycles
• Guide creative project briefs and merchandising execution, ensuring brand consistency across channels
• Partner with corporate marketing teams to shape best practices, elevate merchandising standards, and influence creative strategy across multiple properties or regions
• Provide mentorship and dotted-line guidance to Regional Manager, Field Marketing and property-level marketers, offering strategic input, feedback, and best practices to support their development and portfolio performance
• Act as a trusted consultative resource for junior team members, coaching through complex marketing challenges and sharing insights that strengthen overall team capability
• Contribute to internal marketing organization initiatives through process improvements, SOP and framework development
• Represent the Field Marketing organization in cross-functional meetings and engagements