Responsibilities

• Own the execution and ongoing optimization of multi-channel recruitment marketing initiatives that improve lead quality, candidate conversion, campaign performance, and the overall talent funnel, translating talent priorities and employer brand strategy into measurable programs.
• Own recruitment marketing measurement across the candidate funnel, including job seekers, job views, apply clicks, applications, lead quality, conversion rates, channel performance, cost efficiency, and ROI.
• Build and present recurring reports and presentation decks, identify trends, and translate results into recommendations that improve campaign performance and inform marketing investment decisions.
• Partner with Talent Acquisition Partners to support field teams through meetings, events, and one-on-one consultations; understand local hiring needs, recommend recruitment marketing solutions, and coordinate activation against agreed priorities.
• Own CRM campaign strategy and optimization, including audience segmentation, talent community communications, nurture journeys, and conversion strategies.
• Create and manage development of recruitment marketing content and campaign assets across social media, email/CRM, the career site, and other candidate-facing channels.
• Manage and optimize recruitment marketing platforms and digital candidate touchpoints, including career site content, landing pages, the CMS, and related tools.
• Develop and maintain recruiter and hiring leader enablement materials, including toolkits, campaign assets, and event and recruiting collateral.

Requirements

• Bachelor’s degree / Marketing, Communications, Advertising, or a related field
• 5+ years of experience in recruitment marketing, digital marketing, employer brand, performance marketing, or a related field
• Experience owning multi-channel talent attraction campaigns and reporting on measurable outcome
• Experience with CRM and CMS platforms; proficiency in AI, PowerPoint and Excel or equivalent Google Workspace tools; comfort working with digital advertising, social media, and analytics platforms
• Experience with Phenom, Google Analytics, social scheduling tools, Canva, SharePoint, data visualization tools, or similar platforms
• Language proficiency - English
• Strong writing, data analysis, presentation development, and project management skills
• Experience in healthcare, veterinary, or multi-location organizations
• All degrees will be deemed “or equivalent combination of education and experience” unless absolutely required to do the job (i.e., DVM degree for Veterinarian, Law degree for Attorney, etc.)

Preferred

• - Proven ability to translate recruitment priorities into campaign plans and independently manage work from execution through measurement
• - Demonstrated experience independently executing and optimizing multi-channel recruitment or performance marketing campaigns against measurable KPIs
• - Strong analytical and data storytelling skills, with experience defining and tracking marketing KPIs, evaluating funnel performance and ROI, and building clear reports and presentation decks for stakeholders and leadership
• - Hands-on CRM experience with audience segmentation, lead nurturing, automated journeys, and conversion optimization
• - Strong content development and project management skills across email, social media, web, and campaign channels
• - Experience managing marketing platforms, external vendors, and multiple cross-functional priorities

Benefits

• Benefits: We offer competitive compensation along with a comprehensive benefits package, including medical, dental, vision and paid vacation/sick days, 401(k), generous employee pet discounts and more!