Please note: This is a hybrid role based out of our Support Center in Franklin, TN, with Monday through Thursday in the office and Fridays as designated work-from-home days.

The Senior Public Relations Specialist plays a key role in executing TruGreen’s public relations strategy, with a focus on driving consistent, credible, and visible storytelling across earned and owned channels.

This role reports to the PR Manager and supports both Corporate and Brand Public Relations efforts, including integrated campaigns that strengthen awareness, credibility, and engagement across key audiences.

A core focus of this role is supporting TruGreen’s News Engine by working closely with our PR agency and the agronomy team to translate scientific expertise into compelling content that earns placement in key publications and builds brand authority.

In addition, this role partners across the business and with the agency to elevate executive visibility, strengthen brand reputation, and proactively address emerging challenges, particularly as AI-driven search and content platforms increasingly shape public perception.

Responsibilities:

• Working with our agency, serve as a day-to-day driver of TruGreen’s News Engine PR efforts by ensuring consistent, high-quality execution of messaging across channels
• Partner closely with the agronomy team to develop science-backed content and secure placements in industry, consumer, and trade publications as part of our News Engine strategy
• Identify and execute opportunities for article placement, bylines, and media coverage that position TruGreen as the authority in lawn care and agronomic expertise
• Support executive visibility efforts through strategic media placements and written content to enhance TruGreen’s reputation
• Proactively monitor and respond to AI-driven search trends and narratives, ensuring accurate, positive representation of TruGreen across emerging platforms
• Post PR coverage internally and externally on TruGreen platforms.
• Track media coverage, sentiment, and share of voice, identifying opportunities to strengthen positioning and address risks
• Assist in the development and distribution of press materials, including press releases, talking points, and media briefs
• Support the PR Manager in executing Brand PR initiatives and integrated campaigns, ensuring alignment with overall marketing and business objectives
• Assist in building and maintaining relationships with key media contacts, journalists, and industry influencers
• Monitor competitive activity and industry trends to identify proactive PR opportunities and potential reputational risks
• Partner cross-functionally with Marketing, Customer Experience, Legal, and Operations to ensure alignment and consistency in messaging
• Support crisis and issues management efforts, including rapid response and proactive reputation protection

Competencies:

• Communicates Effectively – Creates clear, compelling content tailored to multiple audiences and channels
• Action-Oriented – Moves quickly with a strong sense of ownership and urgency
• Decision Quality – Makes sound, timely decisions that support business priorities
• Collaborates – Works seamlessly across teams to deliver aligned and impactful outcomes
• Business Acumen – Understands how PR efforts support broader company growth and reputation

Education and Experience Requirements:

• Bachelor’s Degree in Communications, Public Relations, Marketing, or related field
• 3+ years of experience in public relations, media relations, or communications
• Experience with earned media strategy, content placement, and thought leadership development
• Experience working with technical or subject matter experts (agronomy or science-based communication experience is a plus)

Knowledge, Skills, and Abilities:

• Strong writing and storytelling skills, with the ability to translate technical concepts into clear, engaging content
• Consistently represents the company with professionalism, credibility, and appropriate discretion in all settings
• Capable of stepping in and working after hours when necessary
• Proven ability to secure media placements and manage editorial relationships
• Understanding of SEO, AI search trends, and digital reputation management
• Ability to manage multiple priorities and execute in a fast-paced environment
• Strong collaboration and relationship-building skills
• High attention to detail and commitment to quality
• Proficiency in Microsoft Office and familiarity with media monitoring tools

Ability to speak, read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.

Pay Ranges

$54,983.00 - $91,638.00

This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com).

California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.

Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

TruGreen performs pre-employment testing.

To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer