Senior Public Relations Manager

Responsibilities

• Lead PR efforts for product launches end to end: messaging, press materials, embargoes, briefings, reviews and launch-day coverage.
• Build and run the always-on, proactive PR strategy, tied to company goals.
• Grow relationships with business, technology, design, manufacturing and trade press, plus key industry analysts.
• Collaborate on the product reviews program, getting printers and materials to reviewers and tracking coverage.
• Raise the profile of Formlabs executives through interviews, bylines, podcasts and speaking opportunities.
• Write and edit press releases, briefing documents, FAQs and Q&A prep.
• Own issues and crisis communications
• Report on share of voice, coverage quality, message pull-through and impact on traffic and pipeline.

Requirements

• 8+ years in PR or communications, with at least 3 years leading programs at a tech, hardware or consumer electronics company or agency.
• A track record of top-tier coverage in national business, technology and trade media.
• Strong existing relationships with tech and business journalists.
• Experience running major product launches with embargoes, review units and global timing.
• Excellent writing and editing, with a sharp sense of what makes a story.
• Comfort explaining technical products in plain language. Curiosity about 3D printing and manufacturing is a must; prior experience is a plus.
• Ability to measure PR results and tie them to business goals.

Preferred

• Experience running influencer and creator programs, especially with YouTube, TikTok and Instagram creators in maker, design, engineering or tech.
• Relationships with creators and an understanding of how they work, from sponsored content and gifting to long-term ambassador partnerships.
• Familiarity with media monitoring and influencer tools.

Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community