Manager, Product Public Relations

Responsibilities

• Support strategic communications planning and execution
• Support the development and execution of integrated communications plans aligned with business objectives, product milestones and disease-area priorities.
• Contribute to communications surrounding clinical data, regulatory milestones, product launches and disease education.
• Help identify timely opportunities to elevate Genentech’s science, medicines and leadership in areas of significant unmet medical need.
• Deliver compelling, integrated storytelling
• Develop high-quality communications materials, including press releases, messaging, media pitches, briefing documents, executive content and digital assets.
• Translate complex scientific, medical and business information into clear, compelling and audience-relevant narratives.
• Support storytelling across earned media, social and digital platforms, content creators, paid amplification and owned channels.
• Ensure communications are consistent with broader disease-area and portfolio narratives.
• Build and activate external engagement

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field, or equivalent experience.
• Approximately 6+ years of relevant experience in communications, public relations or a related discipline.
• Strong writing, editing and storytelling capabilities, with the ability to make complex information clear, accurate and engaging.
• Foundational experience in media relations and external communications.
• Understanding of integrated communications and interest in social media, digital engagement, content creators and emerging channels.
• Strong organizational, project management and interpersonal skills.
• Ability to work effectively across teams and manage competing priorities.
• A proactive mindset, sound judgment and a commitment to continuous learning.

Preferred

• Experience in healthcare, biotechnology, pharmaceuticals or another science-driven industry.
• Familiarity with communications supporting products, scientific developments or regulated industries.
• Experience contributing to integrated communications campaigns.
• Exposure to communications measurement, paid media, digital analytics or emerging technologies.
• Interest in applying AI and innovative tools to modern communications practices