Responsibilities

• Provide senior PR and reputation counsel to clients and internal teams, including guidance on high-judgment issues, executive positioning and reputation opportunities.
• Lead the strategy and delivery of PR work, setting clear priorities, maintaining high quality and ensuring clients receive thoughtful, proactive ideas.
• Bring strong editorial judgment and writing skills to the work, turning executive expertise, research and brand narratives into stories and content that earn attention.
• Strengthen an integrated PR offering that connects earned media, reputation, thought leadership, creator and influencer relations, audience intelligence and emerging approaches to visibility.
• Build and maintain trusted relationships with senior clients, media contacts and relevant external partners.
• Bring PR into client planning earlier and work closely across Creative and Content Strategy, Social, Paid Media, Brand Leadership, Research and Analytics, SEO and New Business.
• Establish meaningful measures of success and help clients understand what results mean, what was learned and what should happen next.
• Identify opportunities to grow existing client relationships, contribute to new business and develop repeatable, commercially valuable PR services.
• Establish clear workflows and quality standards, coordinating internal contributors, external specialists and flexible resources as needed.
• During the first six to nine months, the focus will be on ensuring continuity and quality across active client work while establishing a strong operating foundation. This includes assessing how current services are delivered, valued and measured; identifying opportunities or capability needs; and establishing clear priorities for the PR offering.

Requirements

• Deep experience in public relations, earned media and reputation strategy.
• The credibility and judgment to serve as a trusted senior-client counselor.
• Exceptional writing, editorial judgment and story-development skills.
• The ability to move comfortably between strategy and hands-on execution.
• Experience leading work and coordinating colleagues, partners and external resources.
• An integrated perspective and the ability to connect PR with content, social, paid media, brand, search and analytics.
• Commercial judgment and an understanding of how agency services create value.
• Confidence using data, measurement, technology and AI to strengthen the work.
• The ability to create clarity, make sound recommendations and maintain high-quality client delivery.

Preferred

• Experience working within an agency environment
• Familiarity with tools such as Jira, Workamajig, or similar workflow platforms
• Interest in or experience using AI and emerging technologies to support project management and workflow efficiency

Benefits

• Flexible hybrid work environment
• Comprehensive benefits to meet your needs
• Progressive PTO that allows you to take the time you need when you need it
• Professional development opportunities to keep you growing
• Diversity, equity, and inclusion learning and support for everyone
• Opportunities to create an impact in the communities we serve