Senior Public Relations Coordinator

New York, USA (On-site)

$58K/yr – $109K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive senior PR work for a law firm by coordinating external media relations, internal communications, and awards submissions.

  • Oversee day-to-day relationship with the external PR agency, including media inquiries and coverage tracking.
  • Three+ years in PR/communications, preferably in law firm or professional services.
  • Lead awards and rankings submissions, from opportunity identification to final narrative delivery.

Job Description

Responsibilities

  • Media Relations - Manage the day-to-day relationship with the firm’s external PR agency, including media inquiry response, interview preparation, and coverage tracking, while ensuring sensitive or high-risk matters are escalated appropriately.
  • Draft and produce media relations materials, including press releases and partner bios.
  • Serve as a primary point of contact for attorneys on assigned PR matters, exercising judgment on messaging, timing, and whether something is ready to move forward.
  • Oversee the firm’s media monitoring and reporting process, including tracking daily coverage, surfacing relevant legal and industry news for firm leadership, and contributing to quarterly media reporting and analysis.
  • Internal Communications & Firmwide Initiatives - Take ownership of firmwide communications projects from concept through execution, ensuring they are on message, on schedule, and well-coordinated across stakeholders.
  • Draft and distribute internal messaging on strategic priorities and organizational developments, maintaining a consistent voice that reflects the firm’s identity and values.
  • Partner with teams across practices and offices to bring structure, clarity, and editorial quality to communications initiatives at every stage of development.
  • Awards & Recognition - Lead the full lifecycle of the firm’s awards and rankings submissions for assigned practices, offices, and initiatives, from identifying the right opportunities to building the narrative to final delivery.
  • Work closely with attorneys to gather substantive information and translate it into compelling, well-organized submissions tailored to the requirements of each publication or ranking body.
  • Maintain the awards calendar and track all deadlines, statuses, and deliverables across a portfolio of concurrent submissions.

Requirements

  • Bachelor’s degree in public relations, communications, journalism, marketing, or a related field.
  • At least three years of experience in public relations or communications, with a strong preference for candidates who have worked within a law firm or professional services environment.
  • A strong editorial eye and command of AP Style, with the ability to produce polished, accurate copy across a range of formats.
  • Proficiency with AI tools and technologies is expected. This role requires someone who already integrates AI into their communications workflow and is comfortable using it daily.
  • Strong organizational and project management skills, with the ability to keep multiple workstreams moving forward simultaneously.

Benefits

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account
  • Flexible Spending Accounts
  • Life insurance
  • Disability Insurance
  • Paid Parental Leave
  • 401(k) Plan
  • Paid Days Off/Vacation