Senior Public Relations & Content Strategist

Des Moines, IA (Unknown)

Salary Not AvailableSenior Level5+ years exp

Posted 2 days ago

Job Summary

Own and shape strategic content across channels, translating client priorities into clear messaging and coordinating with PR, design and digital teams to deliver integrated campaigns.

  • Lead writing assignments from brief through revisions and approvals.
  • Develop content for trade media partnerships, podcasts and webinars.

Job Description

Responsibilities

  • Write and edit strategic content, including website and digital copy, newsletter articles, social media, blogs, testimonials, case studies, thought leadership articles, bylines, press releases and executive communications.
  • Translate direction, source materials and insights from PR leads into content that reflects client priorities, audience needs, brand voice and business objectives.
  • Develop content for trade media partnerships, including contributed articles, podcast scripts, webinar scripts, discussion guides and supporting promotional copy.
  • Identify compelling story angles and develop clear messaging that makes complex, technical or specialized topics relevant and accessible.
  • Apply search engine optimization (SEO) and generative engine optimization (GEO) practices with direction and guidance from agency colleagues, creating accurate, useful content that answers audience questions and supports discoverability in search and AI-generated answers.
  • Collaborate with PR, account service, creative, digital, research and paid media colleagues to align content with integrated communications and marketing efforts.
  • Research topics, verify claims and identify information gaps; partner with PR leads and subject matter experts to develop credible, substantive content.
  • Manage writing assignments from brief through revisions and final delivery, incorporating feedback and coordinating required reviews and approvals.
  • Participate in client and/or subject matter expert conversations, with the level of client involvement varying by account.

Requirements

  • 5-8 years of strategic content development, public relations, journalism or related communications experience; agency experience preferred.
  • Exceptional writing, editing and storytelling skills across long-form and short-form content, demonstrated through a portfolio of relevant work.
  • Ability to translate complex or technical subject matter into clear, compelling content for different audiences and channels.
  • Understanding of how content supports public relations, earned media, brand credibility and broader marketing objectives.
  • Working knowledge of SEO and GEO content principles, with the ability to apply guidance from agency specialists and adapt as search behavior evolves.
  • Strong research skills, attention to accuracy and familiarity with AP style.
  • Experience writing thought leadership, executive content or materials for trade media partnerships; experience in regulated, corporate or B2B industries is a plus.
  • Strong organizational skills, sound editorial judgment and the ability to manage multiple priorities, incorporate feedback and meet deadlines.

Benefits

  • Office in the heart of downtown — steps away from art, culture and some of the city’s best spots for coffee, lunch and happy hour.
  • Free downtown parking.
  • Comprehensive plans for group health, dental, vision and life insurance.
  • 401k with company match.
  • Plenty of Personal Time Off (PTO), plus paid holidays.
  • Potential for bonuses based on success of agency.
  • Even more money for Employee Referral Program.
  • Extracurriculars that tend to be historic events.
Flynn Wright logo

Flynn Wright

Flynn Wright opened its doors in 1984 as a small, family-owned agency with a hard-working spirit. Today, we are a full-service advertising, marketing, public relations, research and interactive/web company in Des Moines, Iowa with a second office in Sioux Falls, SD. Check out our website www.flynnwright.com for examples of our work and to learn more about our company and employees.

Founded in 1984
Des Moines, Iowa, USA
116 employees (48 in marketing)

Salaries

Public Relations median pay in the United States

$90K/yr

Most pay falls between $70K and $123K. Based on 2,309 salaries.

See all Flynn Wright salaries

Marketing Team

Marketing Team Size
29 (25% of company)
Median Career Experience
7 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.4K
Traffic Source Mix
Search
28.7%
Direct
50.5%
Referral
5.6%
Social
13.7%
Paid
1.4%

Headcount Trend

Current headcount: ~116
Flynn Wright logo

Senior Public Relations & Content Strategist

Flynn Wright · Des Moines, IA · Unknown