Senior Public Relations & Communications Manager

Responsibilities

• Develop and execute public relations and corporate communications strategies.
• Build and maintain relationships with journalists, beauty editors, media outlets, and industry publications.
• Secure earned media coverage, product features, interviews, and editorial placements.
• Develop press releases, media kits, brand announcements, and communication materials.
• Lead PR campaigns supporting product launches, brand partnerships, and company milestones.
• Identify opportunities for media collaborations, industry events, and brand visibility.
• Coordinate product submissions, editorial reviews, and beauty industry award opportunities.
• Manage brand reputation, public communications, and media inquiries.
• Collaborate with marketing, creative, and partnership teams to maintain consistent brand messaging.
• Monitor media coverage, brand sentiment, PR performance, and campaign impact.

Requirements

• 4+ years of professional experience in public relations, corporate communications, or media relations.
• Proven experience securing media coverage and managing successful PR campaigns.
• Strong relationships with journalists, editors, publications, or media professionals.
• Experience developing press releases, media pitches, and brand communication strategies.
• Strong understanding of earned media, brand reputation, and public relations measurement.
• Experience coordinating product launches, media events, and editorial campaigns.
• Excellent writing, communication, negotiation, and relationship-management skills.
• Experience working with PR agencies, creative teams, or external communication partners.
• Prior experience in beauty, skincare, cosmetics, wellness, or consumer brands is preferred.
• Ability to independently lead PR initiatives and deliver measurable results.