Senior Public Information Officer - News and Media Relations

Sacramento, CA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead health-system communications and media relations for UC Davis Health, shaping strategic messaging and training others.

  • Must-have: 5–10 years in journalism, public relations or communications
  • Standout: extensive media relations experience and training ability
  • Standout: ability to translate complex medical topics for lay audiences

Job Description

Lead health-system communications and media relations for UC Davis Health, shaping strategic messaging and training others.

  • Own broad responsibilities in content creation, media relations and risk messaging
  • Extensive news media and media relations expertise and training experience
  • Experience writing medical or complex content for lay audiences
  • Ability to manage multiple projects and tight deadlines
  • Knowledge of HIPAA, privacy regulations and compliant documentation
  • Strong political acumen and stakeholder-facing messaging
  • Proficiency with AP style and Microsoft Office Suite
  • Strong organizational and time-management skills
  • Ability to gather information on diverse topics for interviews and talking points
  • Comfort working in a fast-paced environment with shifting priorities

Responsibilities

  • write clear, accurate, compelling and stylistically appropriate content.
  • gather information on a wide variety of topics and issues, in order to conduct interviews with experts, prepare press releases or develop talking points for controversial issues.
  • prepare press releases or develop talking points for controversial issues.
  • represent the health system and Public Affairs in the conduct of highly visible work.
  • communicate messages and expand reach with varied audiences using a variety of media platforms (web, social media, video and traditional platforms).
  • extensive news media or media relations expertise and skills dissemination experience for training others.
  • train others in media relations skills or disseminate expertise as needed.
  • craft communications that respond to political realities and stakeholder needs.
  • coordinate many details of multiple projects simultaneously, keeping everything on schedule and identifying and solving problems as they arise.
  • gain extensive knowledge and understanding of UC Davis Health System’s faculty, staff and trainees; clinical, research, education and outreach programs; organizational structure and policies and procedures.
  • apply state and federal laws, university policies and professional standards to all institutional communications that represent the health system and its various academic, clinical and research enterprises.
  • demonstrated ability to write for various print formats (production scripts, text-documents, presentation formats, web communications, press releases, talking points).

Requirements

  • Bachelor’s degree in science, communications, journalism, English or related field.
  • Minimum of 5-10 years of experience in journalism, public relations or communications-related field.
  • Significant experience using a variety of media platforms, such as web, social media, video and traditional platforms to communicate messages and expand reach with varied audiences.
  • Demonstrated experience writing medical, science, or other complex content for lay audiences.
  • Demonstrated skill in strategic message development, audience identification and issues-management in alignment with an organization’s institutional goals.
  • Extensive news media or media relations expertise and skills dissemination experience for training others.
  • Strong political acumen and understanding of public perception, with the ability to craft communications that respond to political realities and stakeholder needs.
  • Working knowledge of AP style, with willingness to learn and integrate custom UC Davis Health style variations.
  • Ability to closely follow HIPAA and other privacy regulations and related documentation requirements.
  • Solid oral and interpersonal skills, tact and diplomacy.
  • Must have ability to accept direction and edits and to exercise tact and sensitivity when working with colleagues and key stakeholders.
  • Must be able to write clear, accurate, compelling and stylistically appropriate content.

Nice To Have

  • Creative and resourceful in achieving objectives.
  • Familiarity with or ability to learn Microsoft Office Suite.
UC Davis Center for Precision Medicine and Data Sciences logo

UC Davis Center for Precision Medicine and Data Sciences

The approach to medicine is rapidly changing. People are individuals and have characteristics that make them unique. The one size fits all approach and standard of care mindset for treatment is becoming obsolete. Precision Medicine realizes these differences and convenes teams of professionals to create innovative targeted therapies for patients, providing the right treatment to the right person at the right time. Imagine, 2 people have the same illness and traditionally get the same treatment. One person gets better, but the other one does not. Why is this? Both received the same treatment, so shouldn’t both get better? Precision Medicine will look at the individual. It will assemble a team of professionals from different professional backgrounds to look at the different characteristics that make up the individual. It looks at the person’s phenotype, for example, the age, BMI, race, etc. It looks at a variety of other seemingly unconnected characteristics. Does the person have a mutation in their genetic make up that makes them not respond to treatment? What is the person’s environment like? Are they exposed to a lot of pollution? Do they have access to care facilities? Do they have any addictions? All these, among other factors can be taken into account when looking at the best treatment pathway for the individual. Precision Medicine also makes use of Big Data. The National Precision Medicine Initiative ( All of Us Study) aims to collect data from millions of participating individuals and to help researchers find patterns and other individuals with similar characteristics who have similar illnesses, and see what worked for them. This will help with illness prevention due to the fact that in comparing those with similar characteristics, we can see what afflictions those similar populations are susceptible to. With Precision Medicine, we will have the ability make medicine Predictive, Participatory, Preventative, and Personalized.

Founded in 2016
Sacramento, California, USA

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