Responsibilities

• Collaborate with the social media director and social media managers to implement the social media strategy for their portfolio, aligning social media campaigns and multimedia storytelling series with organizational priorities.
• Write and publish engaging social media posts, ensuring brand voice consistency.
• Create content plans including video and graphics for channels underneath the NYCEDC umbrella.
• Create social media toolkits for stakeholders to use to support key NYCEDC announcements
• Develop and manage social media advertising campaigns, including budget allocation, targeting, and performance tracking
• Conduct A/B testing on ad campaigns to optimize performance.
• Stay current with social media trends and social media advertising best practices.
• Collaborate with the creative producer and marketing team to produce visually appealing content.
• Monitor social media channels, analyze performance data, and provide actionable insights for organic and paid social media content.

Requirements

• Bachelor’s degree in Marketing, Communications, or equivalent.
• 3-5 years of experience in social media management, with a focus on copywriting and multimedia creation.
• Strong writing skills with a portfolio showcasing creative and effective social media copy. Experience with social media advertising platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager).
• Proficiency using social media analytics tools to measure campaign performance.
• Ability to multitask and manage multiple projects simultaneously.
• Excellent attention to detail and organizational skills.
• Proficiency with digital multi-media tools (PowerPoint, social metrics, video creation, Canva, etc.).
• New York City resident (required within 180 days of hire)

Benefits

• Generous employer subsidized health insurance
• Medical, dental, and pharmacy plans
• Vision and hearing benefits
• Flexible spending accounts for healthcare and dependent care
• Short term and long-term disability coverage
• 100% employer covered life insurance and supplemental life insurance coverage
• Up to 25 vacation days
• Floating Holidays and Summer Fridays
• Parental leave - up to 20 paid weeks
• Retirement savings programs