Senior Project Manager, Creative Asset Management

Los Angeles, CA (On-site)

$70K/yr – $75K/yrSenior Level3+ years expFull time

Posted 2 days ago

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Job Summary

Own and optimize end-to-end media planning and operations, driving process improvements, data quality, and tool integrity across media buying workstreams.

Define and implement efficiencies across budget management, taxonomy, and tool maintenance
Coordinate with Client and Campaign Operations to design scalable workstreams
Maintain data tagging, data quality controls, and documentation for global reuse

Job Description

Responsibilities

Leverage knowledge of Media Buying & Operations to identify and develop process enhancements to drive efficiencies across workstreams related to budget management, data cleanliness/compliance and tool maintenance
Partner with Client and Campaign Operations colleagues to design, implement and optimize workstreams creating efficiencies across all Business Crafts, with a focus on Media Buying teams. Sample workstreams include, taxonomy, tool maintenance, etc.
Enforce process and timeline compliance via appropriate measures (i.e. email reminders, calendar invites, updates to Asana calendar, incorporation into Team Rally announcements, etc.)
Ensure MediaTools system (planning) and MediaOcean system (buying) data cleanliness at all times via: QA tools and ensure corrections are complete as needed (with tool refreshes, manual checks of system, individual reach outs, etc.) Standardization of data across LOBs
Develop and ensure compliance of all data tagging and classification in T & Media Ocean systems (based business/reporting needs and rules)
Leverage understanding of End-to-End media planning and systems processes (and excel) to communicate and translate our automation needs to our Data Engineering team
Effectively manage and prioritize multiple projects, establish deadlines, and manage escalations to stakeholders
Maintain documentation of ongoing optimizations and develop training materials as needed that can apply across LOBs on a global scale
Has a vested interest in seeing projects through and understands their role in the broader Operational scope
In partnership with “Taxonomy Taskforce,” input into taxonomy development and, ultimately, taxonomy maintenance and rollout

Requirements

Relevant systems and process experience (Media Tools & Media Ocean)
Minimum of 3 years media experience in media planning, client management, and/or digital activation
Fundamental understanding of media technology and its implementation (CM360, Ad Verification, etc.)
Excellent communication and collaboration skills with internal and external stakeholders at all levels
Proactive, resourceful and organized team player with strong interpersonal skills and relationship building
Strong analytical skills with the ability to identify areas for improvement and optimization
Proficient in Microsoft Word, Excel and Powerpoint
Strong Excel experience, using Excel for data compilation, analysis and visualization (i.e. common formulas, pivot tables, sumifs, vlookups, etc.)
Strategic thinker and problem solver
Exceptional attention to detail

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com