Responsibilities

• Plan, execute, and optimise programmatic campaigns across leading DSPs, including Display & Video 360 and Adform.
• Monitor campaign performance and optimise bidding, pacing, targeting, and budgets.
• Develop audience targeting and retargeting strategies using first-party and third-party data.
• Implement Dynamic Creative Optimisation (DCO) strategies to improve campaign performance.
• Configure and manage campaign tracking, pixels, floodlights, and event measurement.
• Analyse campaign performance data to identify optimisation opportunities.
• Improve traffic quality through fraud prevention and traffic filtering techniques.
• Collaborate with internal teams to enhance attribution, reporting, and campaign efficiency.
• Work with Google Tag Manager and tracking technologies to ensure accurate data collection.
• Troubleshoot campaign delivery, inventory issues, and performance discrepancies.

Requirements

• Minimum 3 years of hands-on experience in Programmatic Advertising.
• Strong experience managing campaigns across DSPs such as DV360 and Adform.
• Solid understanding of DSPs, SSPs, Header Bidding, and Private Marketplace (PMP) deals.
• Experience with Google Tag Manager and campaign tracking.
• Strong analytical skills with experience using Excel, SQL, or similar reporting tools.
• Excellent understanding of digital advertising performance metrics and optimisation techniques.
• Previous experience within iGaming or other high-performance digital marketing environments will be considered a strong advantage.

Preferred

• Previous experience within iGaming or other high-performance digital marketing environments will be considered a strong advantage.