Senior Programmatic Media Manager

Dallas, TX (Hybrid)

$125K/yr – $145K/yrSenior Level6+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end programmatic campaigns from setup to delivery, optimize pacing, and collaborate with Sales, Planning, Product, and Analytics to meet advertiser goals.

  • Manages multi-channel campaigns and QA processes
  • Drives data activation, inventory support, and governance practices

Job Description

Responsibilities

  • End-to-End Campaign Operations: Execute complete campaign lifecycles from IO to completion, including setup, trafficking, pixel implementation, QA, and multi-channel delivery.
  • Pacing & Optimization: Monitor campaign pacing, proactively optimize performance, and troubleshoot delivery issues or discrepancies to ensure alignment with advertiser goals.
  • Inventory & Data Activation: Support inventory management across our client-owned and operated properties while activating audience segments using first-party data and partner platforms.
  • Cross-Functional Collaboration: Partner closely with Sales, Planning, Product, and Analytics teams to align on strategy, deliver clear reporting insights, and ensure campaigns hit key performance metrics.
  • Process Standardization: Contribute to the development of ad operations workflows, playbooks, and standardized procedures to improve campaign execution, scalability, and yield optimization.
  • Ad Tech Innovation: Evaluate and adopt new tools, technologies, and platforms to streamline execution and scale operational capabilities.
  • Governance & Risk Management: Appropriately assess risk when making operational decisions, maintaining strict compliance with applicable policies, regulations, and ethical business standards.

Requirements

  • 6–10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment.
  • Bachelor’s degree in Business, Marketing, or a related field required (Master’s degree preferred).
  • Ad Tech Expert: Strong hands-on experience with ad platforms, DSPs, and ad servers (e.g., Google Ad Manager, DV360, or similar).
  • Technical Ad Ops Mastery: Deep expertise in campaign trafficking, tag setup, pixel implementation, QA framework, and technical issue troubleshooting.
  • Audience Platform Knowledge: Proven experience working with audience/data platforms, CDPs, clean rooms, or platforms like LiveRamp.
  • Multi-Channel Experience: Direct experience executing both onsite (owned & operated) and offsite (programmatic, social) digital media campaigns.
  • Analytical Problem Solver: Strong analytical skills with a proactive approach to issue resolution and process improvement.
  • Agile & Collaborative: Exceptional communication skills with the ability to manage multiple priorities and campaigns seamlessly in a fast-paced environment.

Preferred

  • Experience shaping best practices in a build-from-scratch organization.

Benefits

  • Comprehensive Medical, Dental & Vision Coverage
  • Generous Paid Time Off – Vacation, Sick Days & Holidays
  • 16 Hours of Volunteer Time Off (VTO) to Give Back to Your Community
  • All the Equipment You Need to Do Your Best Work
  • Ongoing Learning & Development with a Dedicated Training Budget
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Tonic3

70-90% of projects fail. Build it right, right from the start, with Tonic3. One partner. Endless possibilities.Human-centered. AI-powered. 🔶 We're not just developers—we're digital architects, bringing a signature blend of user-centric design, AI intelligence, and developer chops.Because it's not *actually* transformation if people don't thrive. Which is why we work to make tech awesome for humans, even AI. Scale go to market, adapt to change, elevate performance — all while creating meaningful, measurable connections with your customers. Enlightened product and technology leaders choose Tonic3 to deliver their ideas with a fresh approach to design and development work without compromising the customer experience. Combining strategic leadership consulting with near-shore digital solutions expertise provides a flexible, measurable delivery model. Let's build it right, and make it as unique as your business.

Founded in 1996
Dallas, Maine, USA
104 employees (32 in marketing)

Salaries

Posted range

$125K/yr – $145K/yr

Taken straight from the job posting.

See all Tonic3 salaries

Marketing Team

Marketing Team Size
14 (13% of company)
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
6.2K
Monthly Google Ads Budget
$157
Traffic Source Mix
Search
32%
Direct
44%
Referral
7.2%
Social
14.9%
Paid
1.4%

Headcount Trend

Current headcount: ~104
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Senior Programmatic Media Manager

Tonic3 · Dallas, TX · Hybrid