Senior Programmatic Advertising Manager

Irvine, CA (On-site)

$100K/yr – $125K/yrSenior Level6+ years expFull time

Posted 5 months ago

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Job Summary

This role focuses on managing programmatic campaigns across DSPs, improving efficiency, and leveraging first- and third-party data. It requires 3–6+ years of hands-on DSP experience and managing high-budget campaigns, with responsibilities including planning, testing, targeting, and reporting. Benefits include health coverage, retirement, development, and team perks.

Job Description

Responsibilities

  • Own the planning, execution, and optimization of campaigns across DSPs without relying on an agency or media buyer
  • Translate business objectives into actionable targeting strategies using contextual, behavioral, lookalike, and retargeting segments
  • Set up robust testing frameworks to evaluate creative, inventory, and audience performance across display, video, audio, native, and CTV
  • Work with our marketing director to establish clear CPA, ROAS, and volume targets — then exceed them
  • Monitor pacing, budget allocation, and KPIs daily to drive efficiency and hit CAC, CPL, and ROAS goals
  • Leverage 1st- and 3rd-party data, integrating CRM and pixel-based segments for smarter targeting
  • Identify new opportunities in inventory sources, publisher deals, or advanced bidding strategies
  • Report on campaign performance, learnings, and ROI impact to marketing leadership regularly

Requirements

  • 3–6+ years of hands-on experience managing programmatic advertising campaigns using at least one major DSP
  • Direct experience managing high six-figure monthly programmatic budgets with performance accountability
  • Expertise in designing and optimizing audience strategies, using both first- and third-party data
  • Demonstrated ability to build structured test plans and drive channel improvements through experimentation
  • Strong understanding of the programmatic ecosystem: bid strategies, viewability, brand safety, attribution, etc.
  • Comfortable collaborating with creative and analytics stakeholders to improve outcomes
  • Self-starter mentality — you know how to audit, fix, and scale without waiting for direction

Preferred

  • Proven experience managing creative and technical teams
  • Experience using HubSpot’s Marketing Hub
  • Experience with The Trade Desk

Benefits

  • Medical, Dental, and Vision Insurance (starting after 60 days)
  • Paid Time Off
  • 401(k) retirement plan with company match
  • Professional Development Program to support your growth
  • Access to our on-site gym and gaming lounge
  • Catered team lunches every Friday
  • Fun and energizing quarterly company outings
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TaxRise

At TaxRise, we transform lives by helping individuals and families overcome their tax challenges and achieve financial freedom.“Every client. Every time,” reflects our unwavering commitment to delivering personalized, high-quality solutions for each client we serve. With thousands of success stories each year, we are proud to be a trusted leader in the tax relief resolution industry.Beyond our results, we’re a company driven by innovation, collaboration, and a passion for making a difference. We embrace new ideas, challenge the status quo, and leverage cutting-edge technology to provide the best client experience possible. Our vibrant culture is built on trust, creativity, and the belief that every team member’s voice matters.TaxRise isn’t just a workplace—it’s a movement, and together, we rise by lifting others. Whether you’re a client seeking financial relief or a professional looking to make an impact, TaxRise is where transformation happens.If you're ready to bring your unique talents and innovative spirit to a company where your work truly matters, TaxRise is the place to be. Join us and be part of a team that’s reshaping the future of tax resolution.

Founded in 2017
Irvine, California, USA
200 employees (3 in marketing)

Traffic Signals

Monthly Visitors
38.4K
Traffic Source Mix
Search
22.8%
Direct
32.2%
Referral
2.7%
Social
1.4%
Paid
0.8%

Headcount Trend

Current headcount: ~200

Marketing Team

Marketing Team Size
3 (2% of company)