Responsibilities

• Own end-to-end distribution and demand creation for the customer education ecosystem across all modalities.
• Scale program access and operational readiness by analyzing consumption trends to optimize reach and discoverability of educational resources.
• Optimize the customer engagement funnel by refining the journey from resource discovery to active consumption.
• Architect and manage the tech stack for multi-modality learning, ensuring data integrations and continuity across in-product platforms (e.g., Pendo), LMS, scheduling tools, and automated notification engines.
• Lead measurement, attribution, and insights for the enablement program, building frameworks to track channels, formats, and cohorts that drive results.
• Launch behavior-based engagement campaigns to intercept friction points and capture customers who have not yet engaged with critical educational resources.

Requirements

• 5+ years in Enablement Operations, Growth Marketing, Product Operations, or Program Management within a fast-paced SaaS environment.
• Deep technical expertise with digital engagement and marketing automation tools, including Digital Adoption Platforms (Pendo), marketing automation platforms, and scheduling/LMS tech stacks.
• Strong data and analytics skills with experience using intent signals, web/product analytics, and attribution modeling to measure ROI and optimize funnels.
• Proven track record building scalable operational infrastructure or growth engines that expand audience reach and resource consumption.
• Strong change management and governance skills with ability to manage testing cycles, track changes, and communicate updates across stakeholders.
• Excellent cross-functional collaboration and communication, bridging technical ops, product, and customer-facing teams.

Preferred

• Experience running demand generation or operations for customer education or customer success teams.
• Service design or customer journey mapping experience to sequence educational touchpoints for adoption.
• Restaurant industry experience or familiarity with fast-paced operator environments.

Benefits

• Our Total Rewards Philosophy We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits .