Responsibilities

• Build the marketing strategy for Octave Attune translating product capabilities and customer pain points into messaging, positioning and value propositions that hold up before plant managers, reliability engineers, maintenance leaders and executives.
• Plan and execute integrated campaigns across email, social, video, webinars and live and virtual events covering net-new pipeline, customer expansion and product launches.
• Develop go-to-market packages for new releases and major campaigns: launch narratives, sales talk tracks, customer-facing collateral, web copy, blog posts, case studies and analyst briefings.
• Partner with the enablement team to equip sales, pre-sales and ADRs with materials and product context for substantive conversations with asset-intensive buyers.
• Tap internal SMEs, external consultants and customer references to ground assets in real industry context.
• Track program performance against pipeline, engagement and revenue metrics, then bring sharp recommendations on what to double down on and what to stop.
• Coordinate across key stakeholders to keep messaging consistent and execution aligned across regions and channels.