Senior Product Marketing Manager, WebApp

USA (Remote)

$148K/yr – $182K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the GTM for a technical security product, driving launch, messaging, persona alignment, and sales enablement to win complex deals.

  • Own GTM strategy, messaging, and positioning across Enterprise to Commercial.
  • Turn product marketing into a revenue driver with a pipeline-focused launch framework.
  • Arm sales with battlecards, content, and enablement for developers and CISOs alike.

Job Description

  • Own the end-to-end GTM strategy, messaging, and positioning for the NodeZero WebApp Pentesting product line from its launch to market dominance.
  • Architect an aggressive, pipeline-driven product launch framework that moves product marketing to a core revenue driver, not a corporate support function.
  • Define target personas across Enterprise, Mid-Market, and Commercial segments, building a product narrative that maps directly to clear conversion paths.
  • Drive the competitive narrative, explicitly dismantling legacy DAST incumbents and exposing fragile, unscalable "agentic AI" wrappers.
  • Educate the market on why generic AI solutions suffer from exploding token costs, erratic inconsistency, and severe production risks, while positioning NodeZero’s combination of a deterministic foundation and surgical AI as the only enterprise-grade choice.
  • Develop proof-first product content, technical teardowns, and competitive battlecards that arm the sales force to win contested deals.
  • Partner tightly with Product Leadership and Engineering teams, embedding yourself with the builders to transform highly complex offensive security capabilities into high-impact, market-facing narratives.
  • Translate deep technical breakthroughs, e.g. the autonomous, production-safe exploitation of complex business-logic flaws like BOLA and IDOR, into clear, hype-free value propositions.
  • Serve as the vital feedback loop between market realities, buyer pushback, and the product roadmap.
  • Own the technical enablement motion for the direct sales force, SDRs, and channel partners including major VARs, resellers, and distribution partners.
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Horizon3.ai

The NodeZero® platform empowers your organization to continuously find, fix, and verify your exploitable attack surface. Reduce your security risk by autonomously finding weaknesses in your network, knowing how to prioritize and fix them, and immediately verifying that your fixes work. NodeZero delivers production-safe autonomous pentests and other key assessment operations that scale across your largest internal, external, cloud, and hybrid cloud environments. No required agents, no code to write, and no consultants to hire. We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants.

Founded in 2019
San Francisco, California, USA
336 employees (18 in marketing)