Responsibilities

• Narrative, messaging & positioning: Develop differentiated positioning grounded in customer insight and competitive reality; build messaging frameworks that scale across assets (one-pagers, sales decks, lifecycle emails, in-app copy); partner with the Director of PMM on narrative architecture for major releases; maintain consistency across all surfaces
• Launch operations (GTM execution): Own launch planning and execution end-to-end—scoping releases, writing briefs, building timelines, and driving readiness; coordinate across Product, Marketing, Growth, Lifecycle, and Creative; translate roadmap into sequenced GTM plans with clear owners; set and run the release cadence so the right level of marketing support matches each release
• Segmentation & targeting: Partner with Growth/Data to sharpen audiences (who we’re speaking to, what they care about, where they are in the journey); connect segmentation to messaging so targeting and in-product experiences feel personal and perform; feed learnings back into roadmap and positioning
• In-product marketing (Lifecycle + PLG): Lead in-product messaging strategy (tooltips, empty states, onboarding flows, feature announcements) with Product; support product-led growth by identifying friction, surfacing upgrade moments, and driving activation/conversion; ensure in-product and out-of-product messaging work together with Lifecycle
• Cross-functional influence: Be a trusted day-to-day partner to Product, Growth, Lifecycle, and Creative; show up in roadmap conversations (not just launches) to influence what gets built and how it’s sequenced; represent the customer voice internally with data and direct research

Requirements

• 5–8 years in product marketing (B2C or B2B SaaS)
• Narrative craft: you’ve created positioning/messaging that changed how a product was understood, talked about, or sold
• Launch operator muscle: you’ve led GTM for multiple launches and know what good looks like—strong briefs, clear ownership, tight timelines, and high-quality outputs
• Strong segmentation fundamentals; able to challenge targeting decisions and ask sharper questions of data
• Some in-product messaging and/or PLG experience
• Comfortable in ambiguity; energized by building the playbook while shipping
• Writes with clarity and economy (no jargon, no bloated decks)
• Can manage up and across without politics

Preferred

• Experience in creator economy, photo/video, or consumer subscription products
• Familiarity with lifecycle tools (Braze, Iterable, Customer.io) and how to brief a lifecycle team
• Startup/early-stage PMM experience building process while shipping
• Experience creating repeatable systems and implementing them through influence

Benefits

• Hybrid work with an office in San Francisco, CA
• Regular in-person events to connect and collaborate
• Competitive salary & equity
• Medical, dental, and vision insurance for employees and families
• Flexible Time Off