Senior Product Marketing Manager

Responsibilities

• Develop deep customer and market understanding
• - Engage regularly with customers through interviews, workflow discussions, customer visits, and participation in sales and account conversations.
• - Develop a detailed understanding of fiber network planning, design, construction, documentation, and operations, including how different stakeholders use and evaluate network management software.
• - Translate customer insights into clear buyer personas, priority use cases, value propositions, and messaging grounded in real customer needs.
• - Partner with Product, Technical Solutioning and Customer to bring customer and market evidence into roadmap discussions and commercialization decisions.
• - Monitor competitors, industry developments, and buying trends to identify opportunities for differentiation.
• Build sales enablement that helps teams win
• - Own the development and ongoing improvement of sales enablement content, including pitch decks, discovery guides, competitive battlecards, objection-handling resources, solution briefs, demo narratives, and customer-facing presentations.
• - Translate technical capabilities into clear differentiated business value for executive, operational, and technical audiences.
• - Work directly with Sales and Account Management to understand buyer questions, deal obstacles, and content gaps, then create practical resources that address them.

Requirements

• 10+ years of relevant B2B SaaS experience, including substantial ownership of product marketing, sales enablement, and product launches.
• Deep domain knowledge of fiber broadband, telecommunications infrastructure, or fiber network management software, with a strong understanding of network operator workflows and challenges.
• Demonstrated experience working directly with customers to uncover needs, validate messaging, understand buying decisions, and develop customer stories.
• A strong portfolio of sales enablement content that translates complex technical products into clear, persuasive business value.
• Proven success leading product launches from initial planning through cross-functional readiness, market introduction, and post-launch measurement.
• Exceptional writing, storytelling, presentation, and facilitation skills, with the ability to communicate effectively with technical and nontechnical audiences.
• Strong project management skills and the ability to drive alignment, accountability, and execution across teams.
• A hands-on approach, sound judgment, and the ability to balance strategic priorities with detailed content development.

Preferred

• Experience with GIS, fiber management, network inventory, or related infrastructure software is strongly preferred.

Benefits

• Base salary range is $125,000 - $150,000 USD per year. The salary range represents VETRO's good-faith estimate of the compensation for this position at the time of posting. Actual compensation will depend on factors such as experience, qualifications, skills, and other job-related considerations. This position will also be eligible for participation in VETRO's employee stock option plan.
• Comprehensive benefits package, including health insurance, retirement plans with 401K match, remote work stipend, Learning & Development fund, and flexible vacation and PTO.
• Professional development opportunities and career growth within an innovative and rapidly growing company.
• Flexible work arrangements with a remote-first approach.
• In a hybrid or remote role you are expected to have a designated space that is conducive to productivity and conducting confidential video calls. VETRO will assist with technology needed to set up your home office, as well as offer a semi-monthly internet stipend. While working remotely, you are expected to be distraction-free from non-work responsibilities during working hours.