Senior Product Marketing Manager,

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the go-to-market narrative and field enablement for a new AI security category, translating a fast-moving AI roadmap into clear customer stories and executives-ready messaging.

  • GTM Strategy: lead Atlas launches, pricing input, and post-launch measurement to drive category adoption.
  • Content & Enablement: build flagship assets and field tools that differentiate on data context and governance as the moat against AI risk.
  • Market & Insights: own AI security buyer profiles, regulatory shifts, and competitive intel to steer strategy and analyst relations.

Job Description

Responsibilities

  • Own the positioning and messaging for Varonis Atlas across AI-SPM, AI pen testing, runtime guardrails, AI governance and compliance, and third-party AI risk.
  • Define and advance the category narrative for AI security, articulating why data context is the differentiator that fragmented, data-blind point tools can't match.
  • Lead go-to-market strategy and execution for Atlas launches, releases, and add-ons, from messaging and pricing input through launch and post-launch measurement.
  • Partner with product management to translate a fast-moving AI roadmap into a clear, compelling customer-facing narrative.
  • Create flagship content that establishes Varonis as the authority on AI security, including solution briefs, whitepapers, web content, presentations, demos, and executive narratives.
  • Develop sharp, audience-specific assets for security leaders, practitioners, and governance and compliance stakeholders.
  • Equip the field to confidently position and demo Atlas, articulate differentiators, and handle objections against competing AI security solutions.
  • Build enablement, competitive comparisons, and training that help sales win in a brand-new, fast-evolving category.
  • Support analyst relations and PR efforts to build Varonis' voice and credibility in the emerging AI security market (AI TRiSM, AI-SPM, and adjacent categories).
  • Be the expert on AI security buyers, market trends, regulatory shifts, and competitive offerings, and bring those insights back into strategy.
Varonis logo

Varonis

Varonis is a pioneer in data security and analytics, fighting a different battle than conventional cybersecurity companies. Varonis focuses on protecting enterprise data: sensitive files and emails; confidential customer, patient, and employee data; financial records; strategic and product plans; and other intellectual property. The Varonis Data Security Platform detects cyber threats from both internal and external actors by analyzing data, account activity, and user behavior; prevents and limits disaster by locking down sensitive and stale data; and efficiently sustains a secure state with automation. Varonis products address additional important use cases including data protection, data governance, Zero Trust, compliance, data privacy, classification, and threat detection and response. Varonis started operations in 2005 and has customers spanning leading firms in the financial services, public, healthcare, industrial, insurance, energy and utilities, technology, consumer and retail, media and entertainment, and education sectors.

Founded in 2005
New York, New York, USA
2.8K employees (93 in marketing)