Responsibilities

• Product & GTM Alignment
• - Serve as the connective tissue between product and GTM. Sit close to PMs and engineers to deeply understand what we're building, and translate that into clear value for sales, marketing, and customers. Bring the voice of the market back into product to shape roadmap priorities.
• Positioning & Messaging
• - Own positioning and messaging across Crossmint's product portfolio including smart wallets, onramps and offramps, stablecoin orchestration, checkout, and agentic payments. Develop the narratives that resonate with our fintech and agentic ICPs.
• Product Launches
• - Lead go-to-market for product launches end-to-end. Partner with product on launch readiness, define launch tiers, build cross-functional plans, write launch content, coordinate press, and measure impact.
• Sales Enablement
• - Build the sales enablement engine. Create pitch decks, one-pagers, battlecards, demo scripts, and objection-handling guides that help sales close enterprise deals.
• Competitive Intelligence
• - Own competitive intelligence and win/loss. Track competitors across stablecoin infrastructure, wallet, and payments categories, equip sales with current positioning, and close the loop with product on gaps and what to build next.

Requirements

• 5–7+ years of B2B product marketing experience, ideally in crypto, payments, or fintech with proven impact on pipeline, win rate, and category awareness.
• Experience marketing payments infrastructure, stablecoins, or financial APIs to enterprise buyers.
• Launch & Enablement Skills
• - Strong launch track record. You've led multi-product launches and know how to coordinate product, sales, marketing, and PR to ship with impact.
• - Excellent writer. You can take a technical product spec and produce a pitch deck, battlecard, and customer-facing one-pager that all feel like they were written by one person.
• Customer & Competitive Instincts
• - Customer-obsessed. You run interviews, synthesize insights, and turn them into messaging frameworks that move the business.
• - Competitive intelligence instincts. You know how to build a competitive program from scratch and keep sales current.
• Technical & Cross-functional Fluency
• - Comfortable with technical and developer-facing buyers. You can hold your own in a conversation with a CTO or a head of payments.

Benefits

• Extensive access to leading AI tools and subscriptions, with AI actively encouraged and integrated into daily workflows.
• Unlimited, flexible PTO.
• Parental Leave program.
• Flexible work schedule.
• Company laptop and allowance for any necessary home equipment.
• Daily stipend for commuting to the office and/or meals.
• Three company-paid off-sites per year.
• Health, dental, vision, life, short-term disability (STD), and long-term disability (LTD) insurances.
• 401(k) Plan.