Senior Product Marketing Manager, US

Responsibilities

• Own corporate and product positioning, messaging architecture, buyer personas, priority use cases, differentiation, and proof standards; ensure consistent narratives across product, industry, campaign, website, and sales experiences
• Shape Orange Logic’s market narrative and category strategy across digital asset management, content operations, content orchestration, and AI-driven shifts; identify the conversations and claims the company can credibly lead
• Lead product marketing strategy and establish a tiered go-to-market launch framework, connecting roadmap priorities to audiences, messaging, enablement, customer communications, activation plans, and measurable outcomes
• Build a continuous market and competitive intelligence practice using customer and prospect insight, win/loss learning, competitor developments, analyst perspectives, and Sales feedback to inform positioning, GTM, and Product decisions
• Own analyst relations strategy and market education, including analyst priorities, briefing narratives, supporting evidence, executive preparation, and structured follow-through on analyst feedback
• Define the customer evidence strategy by industry, use case, persona, and strategic claim; partner with Sales, Customer Success, and Content to identify advocates, substantiate outcomes, and activate reusable proof
• Develop sales and SDR enablement frameworks, competitive guidance, value narratives, launch materials, and training that improve buyer conversations and support enterprise deal progression
• Shape executive thought-leadership themes and market points of view, partnering with Content, Communications, and executives on credible articles, speaking narratives, analyst engagement, and strategic market moments
• Maintain deep, hands-on product fluency through regular Link usage, Product collaboration, roadmap and release reviews, demos, and applicable Orange U certification; translate technical capabilities into buyer problems and business value
• Use AI-enabled research, intelligence, and repeatable workflows to accelerate insight generation, messaging development, competitive monitoring, and launch preparation while protecting accuracy and source quality; lead cross-functional initiatives with clear accountability and measurable impact