Senior Product Marketing Manager at UpGuard | Los Angeles, CA

UpGuard

Senior Product Marketing Manager

Los Angeles, CA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing for a B2B SaaS company, shaping market strategy, messaging, and launches.

Own market research, competitive analysis, and messaging to shape differentiated positioning.
Must-have: 4+ years in B2B SaaS product marketing with early-stage product discovery.
Standout: lead launches and create core assets across product, sales, and customer success.

Job Description

Responsibilities

Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth
Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas
Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience
Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content
Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences

Requirements

4+ years of product marketing experience in B2B SaaS product marketing
Familiar with working on early-stage products and driving early customer discovery
A passion for connecting with customers and understanding pain points
Can hold your own in conversations with our Product and executive team
You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy
You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-making
We’re looking for someone who’s not just comfortable with change, but curious about it—especially when it comes to adopting AI tools that can enhance how we work

Preferred

A strong grasp of cybersecurity
Familiarity with product-led go-to-market motions
Experience at a growth-stage tech company

Benefits

Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard (all regions)
$1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
18 weeks paid Parental Leave: irrespective of parenting role (all regions)
Personal Leave allowance: this includes sick & carer’s leave (all regions)
Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)

UpGuard

4.8 Glassdoor

UpGuard is a comprehensive cyber risk solution that combines third-party security ratings, vendor questionnaires, and threat intelligence capabilities to help businesses manage and improve their security posture.

Founded in 2012

Mountain View, California, USA

317 employees (38 in marketing)

www.upguard.com

95% recommend to a friend

98% CEO approval