Senior Product Marketing Manager

Responsibilities

• Positioning and narrative — Own the positioning and messaging for the product areas assigned to you. Translate technical capability into obvious workflow value, and write the narrative that Sales, Community and Content all work from.
• Go-to-market execution — Lead go-to-market for launches, betas and feature rollouts: tiering, audience targeting, channel plan, enablement and launch-day execution, followed by an honest read on what worked.
• Audience definition — Define precisely who a product is for, from indie creators to technical directors, and document it clearly enough that other teams can act on it without reinterpreting it.
• Developer credibility — Developers are inherently skeptical of marketing claims, and increasingly so of AI claims. Write messaging that earns credibility with practitioners rather than hyping past them, working with Community and DevRel to meet developers where the real discussions happen.
• Competitive and market intelligence — Track the relevant landscape and turn market shifts into sharp positioning and usable sales material.
• Voice of the customer — Turn forum threads, interviews and community feedback into signal that product and marketing teams can actually use.
• Enablement and content — Equip Sales, Success and Support with pitch decks, battlecards and objection handling. Partner with Content marketing on launch assets and developer-facing material.
• Partner and ecosystem marketing — Where an initiative involves third-party tools or platform partners, drive the joint go-to-market and co-marketing motion.
• Measurement — Work with Product and Analytics to define what success looks like for each launch in advance, and report against it afterwards.

Requirements

• 7-9 years in product marketing or go-to-market roles, with a clear track record of owning a product line or a major launch end to end.
• Game production fluency — a background in games, or a deep grasp of modern development pipelines and creator workflows. Strongly preferred.
• Proven experience marketing to technical audiences such as developers, engineers or technical artists, and the credibility to win over users whose default posture is skepticism.
• Exceptional writing. You can turn complex technology into a crisp, obvious narrative across a launch page, a keynote section, a battlecard or a Slack thread with engineers.
• Independent operator. Contract engagements come with less context and less standing than a permanent role. You need to be comfortable getting yourself oriented, driving work forward across teams you have just met, and producing finished artifacts rather than waiting for direction.
• High comfort with ambiguity, including early-stage products where the strategy is still moving and the roadmap shifts underneath you.
• Strong data literacy. You can set the right metrics, read performance signals honestly, and change course on evidence.
• Strong with AI tools such as Claude Code, Gemini or similar, and a practical sense of how to use them to move faster without letting the output go out unchecked.

Preferred

• Platform and ecosystem go-to-market — experience marketing developer platforms, game engines, SDKs or plugin ecosystems. Direct experience with AI or ML products, and the technical judgment to tell a production-ready capability from a good demo. Hands-on creation experience — you have shipped something in Unity or a comparable real-time creation tool. Partner co-marketing — a track record running joint go-to-market motions with major technology partners. Category creation — experience taking a product through a market shift and educating users on a new way of working. Prior contract or consulting experience inside a large matrixed organisation, where you have had to be effective without formal authority.

Benefits

• Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance. Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status. While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program
• La vie chez Unity Unity [NYSE : U] est le premier moteur de jeu au monde, propulsant les expériences de plus de 3 milliards d’utilisateurs(rices) chaque mois. Les plus grands jeux mobiles, les titres indépendants PC les plus populaires, des jeux console parmi les plus innovants, ainsi que la quasi-totalité des principales expériences XR et jeux Web sont développés, déployés et optimisés avec Unity. Unity accompagne également des équipes dans des secteurs tels que l’automobile, l’industrie manufacturière et la santé pour concevoir, simuler et collaborer en 3D - comblant ainsi l’écart entre les idées et la réalité. Pour plus d’informations, veuillez visiter www.unity.com. Unity est un employeur fier de garantir l’égalité des chances. Nous nous engageons à favoriser un environnement inclusif et innovateur et à célébrer nos employés à travers l’âge, l’éthinicité, la couleur, l’ascendance, l’origine nationale, la religion, le handicap, le sexe, l’identité ou l’expression de genre, l’orientation sexuelle ou tout autre statut protégé conformément à la loi applicable. Si vous êtes en situation de handicap ou avez des besoins spécifiques nécessitant des aménagements pour que votre entretien se déroule dans les meilleures conditions, nous vous invitons à remplir ce formulaire afin de nous en informer et que nous puissions faire le nécessaire. Ce poste exige que son ou sa titulaire possède une connaissance de l’anglais qui soit suffisante pour lui permettre d’avoir des échanges professionnels verbaux et écrits dans cette langue, puisque l’accomplissement des tâches liées à ce poste nécessite des communications fréquentes et régulières avec des collègues et partenaire situés à l’échelle mondiale et dont la langue commune est l’anglais. Les chasseurs de têtes et les agences de recrutement ne peuvent pas soumettre résumes/CV par ce site Web ou directement aux superviseurs. Unity n’accepte pas des chasseurs de têtes non sollicités et des résumés (CV) d’agence. Unity ne payera pas d’honoraires à aucune agence tierce ou entreprise qui n’a pas signé d’ententes avec Unity. La protection de votre vie privée est importante pour nous. Veuillez prendre un moment pour consulter nos politiques de confidentialité pour les prospects et les candidats . Si vous avez des questions concernant la protection de votre vie privée, veuillez nous contacter à DPO@unity.com.
• Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance. Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status. While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program