Responsibilities

• Own and evolve Smokeball's messaging and positioning across key US products, practice areas, and market segments.
• Create compelling value propositions and product narratives that support customer acquisition and growth.
• Partner with Sales Enablement & Marketing to develop and refresh sales and deep-funnel marketing assets, including pitch decks, one-pagers, battlecards, blogs, and demo content.
• Stay across the North American legal tech landscape, translating market and competitor insights into actionable recommendations.
• Leverage Voice of Customer insights (examples: interviews, surveys, win/loss reviews &Gong calls) to inform product roadmap, messaging and GTM campaign strategy.
• Partner with Product to build and maintain ideal customer profiles (ICPs) and buyer personas across key US market segments.
• Lead GTM strategy and execution for major North American product launches in partnership with Product, Marketing, and Client Success.
• Use customer, market, and competitive insights to influence product strategy and identify growth opportunities.
• Track success metrics and deliver programs that drive product adoption, customer growth, and new business.

Requirements

• 7+ years' experience in Product Marketing within a fast-paced B2B SaaS environment.
• Proven success delivering GTM launches, strategic campaigns, and commercial growth through compelling messaging and storytelling.
• Experience partnering with senior cross-functional stakeholders across Product, Sales, Marketing, and Client Success.
• Strong analytical mindset, using customer insights and data to shape strategy and measure impact.
• Excellent communication, relationship-building, and stakeholder management skills.
• Curious, adaptable, and excited to leverage AI tools to improve research, content creation, and productivity.

Preferred

• Experience in legal tech, professional services, or SMB software.
• Familiarity with GTM tools such as Salesforce, Gong, or Pardot.
• Experience using AI platforms such as ChatGPT, Claude, or Gemini.

Benefits

• 💵 Competitive Salary
• 💹 Work-Life Balance: 20 vacation days, 3 reboot days, birthday off, volunteer time, and more!
• 🧘 Benefits: Excellent medical, dental, vision coverage. 401(k) match, & monthly wellness stipend
• 👶Parental leave
• 🥡 Office lunch and loads of snacks
• 🧢 And of course...the SWAG!