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Amazon

Senior Product Marketing Manager, Signals and Identity, Amazon Ads

Culver City, CA (On-site)

$143K/yr – $213K/yrSenior Level8+ years expFull time

Posted 23 hrs ago

Job Summary

Owns market research to identify opportunities and leads cross-functional go-to-market and launch readiness across the product portfolio.

  • Guide product direction with customer insights and competitive intelligence
  • Coordinate cross-functional go-to-market plans and launch activities

Job Description

Responsibilities

  • Conduct comprehensive market research, customer interviews, analyst inquiries, and competitive analysis to identify market opportunities and inform product direction
  • Partner with Product Managers to align customer research priorities with product roadmap development
  • Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
  • Drive evidence-based decision making through customer insights and market intelligence
  • Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
  • Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
  • Lead the development of product positioning, messaging, and strategic narrative
  • Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs
  • Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Legal, Science, and Training teams
  • Drive stakeholder alignment through regular engagement and clear communication of product vision

Requirements

  • 8+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience communicating results to senior leadership
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
  • Experience in marketing or marketing research
  • Experience communicating complex ideas to technical and non-technical audiences

Preferred

  • Experience using any of SQL or other analytical tools for conducting data analysis
  • Experience with customer segmentation, profiling, and targeting
  • Experience conveying complex technical concepts to both technical and business audiences
  • Domain knowledge in data technology, identity resolution, and privacy and regulatory landscape

Benefits

  • Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
  • Learn more about our benefits at https://amazon.jobs/en/benefits
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)
www.amazon.com/reli

Salaries

Posted range

$143K/yr – $213K/yr

Taken straight from the job posting.

See all Amazon salaries

Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

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